On tapping your network, evolution, and growing the biz

During the October 19 #SoloPR chat, independent pros weighed in on using your network to gain exposure, how the industry is evolving, and thoughts on growing the business (or not).  Specifically, the following questions were presented to the group:

  1. At #prsaicon, @chrisbrogan said impressions don't matter, it's *leverage* to get ppl to share your stuff. What do you think?
  2. How has the mix of your #PR activities changed in recent years? How much time spent blding influence/courting influencers, etc
  3. Are you looking to grow, or looking to stay solo? Why or why not?
  4. (per @AmySept): How do you choose the right indies to partner with?

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions in the comments below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!