Your independent consulting business can still flourish through all of life’s twists and turns – you just need to plan for them. In this guest post from Jenny Schmitt of Cloudspark, she shares her tips for handling one of life’s biggest events as someone who’s successfully followed this plan twice (but jokes she’s not interested in testing its effectiveness a third time).
It’s a thrilling moment to find out you’re going to have a baby. It’s joyous, anxious, exciting and overwhelming at the same time. If you’re a Solo PR pro, the news comes with its own host of questions you’ll need to answer.
Why? Unlike the corporate world with clearly defined family leave policies, you’re a solo employee with limited resources and a business you’ve built on your own. You don’t have a family leave policy. Heck, you may not even have any policies. So how can you take extended time off for personal reasons when you’re the only employee?
You, my friend, need a realistic plan.
Six Months Before Baby
- Determine the length of maternity or paternity leave that will be ideal for you/your family
- Find fellow Solo PR pros who’d be willing to work with your clients while you’re on planned maternity leave
- You need someone with whom you’ve worked with or with whom you’ve established a relationship
- Set up a subcontractor agreement
- Map out your calendar for the next year with schedules for work/family/doctor’s appointments
- Research child-care options
Three Months Before Baby
- Write and share a maternity leave plan with your clients including your projected due date
- Start sharing client updates, plans with your sub/s
- Plan how you’ll manage any social media presence while on leave
- Research Virtual Assistants (VAs) to manage the admin side of the business (and other activities)
- Narrow down child-care options
Two Months Before Baby
- Meet in person with your subs and review the status of current work and the assumed in duties s/he/they will take on
- Include expectations for communicating with the client and with your VA
- Review how to track time, report activities and bill you for work
- Host a Skype video conference or in-person meeting with your client/s and your sub/s
- Post-call, start including your subs on emails and all communications with clients
- Hire your Virtual Assistant and have them start familiarizing with how to manage your inbox and billing activities, as well as your expectations for how frequently they need to update you when on leave
- Secure child-care plans for when you return to work
One Month Before Baby
- If you haven’t already, introduce your whole team – subs and virtual assistant via Skype or in-person meeting
- Meet with subs to review client projects, plans and expectations for communications
- If they need files or background info, they can get it from the VA
- Place all relevant files onto a shared platform
- Draft out-of-office messages for your email and/or social networks
- Go see a movie in a theater. Really. It’ll be the last time you do for a while.
- Turn on out-of-office messages (or have your VA turn them on) and change your voicemail to reflect your time away.
- Let your clients know you’re now on leave with a basic announcement via email
- Allow your virtual assistant and sub/s to handle the work you’ve prepared them for
- Step away from the connections and focus on what matters most
- Repeat, step away from the connections and focus on family
Make your first two weeks back from maternity or paternity leave part-time. It will help you transition back to the working schedule, be sure to get to doctors’ appointments, catch up on work status and adjust to your new role as a working parent. (It helps the baby and the whole family adjust to the new routine, too.) You might be anxious to jump right back in, but giving yourself permission to ease back into work can set you up for success.
After those initial two weeks, if you’re ready, get back to full-time work. Set up meetings with clients and your subs to transition back into the fold and re-assume your role as their PR counsel.
Most importantly, when coming back to work, be patient with yourself — it takes a while to find your new groove, but you will!
If you’ve managed a SoloPR maternity/paternity leave, share your top tips in the comments below (just no one say “nap when the baby naps” – that doesn’t happen).
Image credit: koratmember