Comments on: Modern PR Series: What You Need to Know About Public Relations Today

By: Women Grow Business » BFFs? How PR And Social Media Go Hand-in-Hand

Women Grow Business » BFFs? How PR And Social Media Go Hand-in-Hand — Tue, 30 Mar 2010 10:02:08 +0000

[...] The Modern PR series (on Solo PR Pro) [...]

By: Guest Post: Embracing the Next Phase « PRos in Training

Guest Post: Embracing the Next Phase « PRos in Training — Sat, 10 Oct 2009 17:15:20 +0000

[...] to a close, I’m sure many PRos in Training are thinking about the future, and pondering what Modern PR means today. Whether you’re on the job market, starting an internship, beginning a new position [...]

By: What Disclosure Issues Mean for PR | Solo PR Pro | Resources for Independent PR & MarCom Consultants

Thu, 11 Jun 2009 16:10:28 +0000

[...] another day at the office In the era of Modern PR, these issues are just another new frontier, and this is an area destined to be gray for some time. [...]

By: Modern PR: The Media’s Changing… with You or Without You | soloprpro.com

Wed, 04 Feb 2009 23:12:22 +0000

[...] Modern PR Series: What You Need to Know About Public Relations Today [...]

By: Modern PR Pros and the Breaking News Dilemma | soloprpro.com

Modern PR Pros and the Breaking News Dilemma | soloprpro.com — Fri, 23 Jan 2009 19:06:08 +0000

[...] post is the second in the Modern PR series. Other posts to date in this series include: Modern PR Series: What You Need to Know About Public Relations Today, and Modern PR: New Incentives to Behave [...]

By: Modern PR: New Incentives to Behave Professionally | soloprpro.com

Modern PR: New Incentives to Behave Professionally | soloprpro.com — Fri, 23 Jan 2009 15:35:58 +0000

[...] This post is the second in the Modern PR series. Other posts in this series include: Modern PR Series: What You Need to Know About Public Relations Today [...]

By: Kellye Crane

Kellye Crane — Mon, 19 Jan 2009 23:28:09 +0000

@Bryan – Thanks for your excellent comment! The activities you describe are the complete opposite of the spammer-types, and are the mark of a true professional. As you say, it’s what all the best PR folks do, and others can learn from your example.

By: Bryan R. Adams

Bryan R. Adams — Sat, 17 Jan 2009 21:07:46 +0000

Kellye,
This is a great idea. I am getting tired of the pr bashing meme, but I do think that we all have to stay on top of the changes and listen to what our clients and target audience want from us.
As a non-tech PR person, I find it interesting to follow all of this talk. My entertainment clients have no idea what a twitpitch is or a SMR. They only care if the NY Times gets their message. My small biz clients don’t care what method I use to convey their message…they trust that I will tweak my pitches for the appropriate outlets.
And that’s all this pr bashing is really about. They are saying talk to me the way I want to be talked to. This guy wants twitpitches, another one wants OPML, and outlet X wants SMR’s. All of us who are paying attention, are making the necessary adjustments.
I have a MTV News contact who has a great presence on Twitter. He told me that if he received a pitch on Twitter or Facebook, he would unfollow said person. Another writer won’t listen to any mp3′s I send. He wants a CD. If I don’t pay attention to these folks, then I deserve to be bashed.
It’s our job to find that out about all of our media contacts. But you already know this. Your observations on all things PR have been right on. I suspect many other PR professionals know it as well, but we are just going about our business quietly. It’s more important to let the message speak louder than our methods.
In my opinion.

Bryan R. Adams’s last blog post..Five Tools Of The Networking Trade

By: Kellye Crane

Kellye Crane — Wed, 14 Jan 2009 16:20:53 +0000

Thank you, Jen! I’m very much looking forward to the conversation and input from the community, myself.

By: Jen Wilbur

Jen Wilbur — Wed, 14 Jan 2009 15:02:17 +0000

Oh Kellye! I'm getting all tingling thinking about the future conversations about this series. Bravo! Jen Wilbur’s last blog post..who's hole is it anyway?