Comments on: Modern PR: New Incentives to Behave Professionally http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/ Resources on how to become and remain a successful freelance PR consultant Wed, 16 May 2012 11:09:00 +0000 hourly 1 http://wordpress.org/?v= By: Kelli Matthews http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-239 Kelli Matthews Thu, 12 Feb 2009 04:40:04 +0000 http://soloprpro.com/?p=291#comment-239 I can tell you that the students in my PR sequence are terrified. Media relations can be intimidating enough without this public humiliation element. But hopefully it's incentive to learn their craft and to practice ethically, responsibly and strategically. I can tell you that the students in my PR sequence are terrified. Media relations can be intimidating enough without this public humiliation element. But hopefully it’s incentive to learn their craft and to practice ethically, responsibly and strategically.

]]> By: Modern PR: The Media’s Changing… with You or Without You | soloprpro.com http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-219 Modern PR: The Media’s Changing… with You or Without You | soloprpro.com Wed, 04 Feb 2009 23:48:18 +0000 http://soloprpro.com/?p=291#comment-219 [...] Modern PR: New Incentives to Behave Professionally [...] [...] Modern PR: New Incentives to Behave Professionally [...]

]]> By: Modern PR Pros and the Breaking News Dilemma | soloprpro.com http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-214 Modern PR Pros and the Breaking News Dilemma | soloprpro.com Wed, 04 Feb 2009 23:15:14 +0000 http://soloprpro.com/?p=291#comment-214 [...] Modern PR: New Incentives to Behave Professionally [...] [...] Modern PR: New Incentives to Behave Professionally [...]

]]> By: Colleague to Colleague « BLACK paPR Report http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-190 Colleague to Colleague « BLACK paPR Report Mon, 26 Jan 2009 12:39:55 +0000 http://soloprpro.com/?p=291#comment-190 [...] Modern PR: New Incentives to Behave Professionally [...] [...] Modern PR: New Incentives to Behave Professionally [...]

]]> By: Modern PR Series: What You Need to Know About Public Relations Today | soloprpro.com http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-177 Modern PR Series: What You Need to Know About Public Relations Today | soloprpro.com Fri, 23 Jan 2009 15:39:07 +0000 http://soloprpro.com/?p=291#comment-177 [...] This post is the first in the Modern PR series. Other posts in this series include: Modern PR: New Incentives to Behave Professionally. [...] [...] This post is the first in the Modern PR series. Other posts in this series include: Modern PR: New Incentives to Behave Professionally. [...]

]]> By: Kellye Crane http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-162 Kellye Crane Fri, 16 Jan 2009 18:59:48 +0000 http://soloprpro.com/?p=291#comment-162 @Jen- I agree that it must be awfully intimidating to be a new PR pro learning the ropes in this atmosphere. Hopefully in some cases it's easier to know what not to do, when learning from the publicized mistakes of others! @Brian- I like that, "preventive medicine." As you say, it's up to us to educate ourselves and our brethren as PR professionals via blogs and other means. Thanks for giving your perspective! @Jen- I agree that it must be awfully intimidating to be a new PR pro learning the ropes in this atmosphere. Hopefully in some cases it’s easier to know what not to do, when learning from the publicized mistakes of others!

@Brian- I like that, “preventive medicine.” As you say, it’s up to us to educate ourselves and our brethren as PR professionals via blogs and other means. Thanks for giving your perspective!

]]> By: Brian http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-161 Brian Fri, 16 Jan 2009 17:17:59 +0000 http://soloprpro.com/?p=291#comment-161 Hi Kellye, Like other practitioners I'm on Twitter and search the blogosphere for the latest PR trends. Like you've mentioned every now and then a journalist makes an example of PR folk. The first few times I saw this, I kinda felt bad for the practitioner, but then names and examples kept popping up and my opinions changed. If people are improperly doing their jobs by blind pitching, then they should be called out, no matter how much it tarnishes their reputation. So what can one do about this? Well the easiest thing is to simply do our jobs properly. If you know you're doing what you should be doing, great! Another option is blogging about the right correct way to practice PR aka giving preventive medicine to those not as smart. <abbr><em>Brian’s last blog post..<a href="http://feeds.feedburner.com/~r/ThePRPractitioner/~3/509447341/" rel="nofollow">Does bad PR off the field transfer to bad play on the field?</a></em></abbr> Hi Kellye,

Like other practitioners I’m on Twitter and search the blogosphere for the latest PR trends. Like you’ve mentioned every now and then a journalist makes an example of PR folk. The first few times I saw this, I kinda felt bad for the practitioner, but then names and examples kept popping up and my opinions changed. If people are improperly doing their jobs by blind pitching, then they should be called out, no matter how much it tarnishes their reputation.

So what can one do about this? Well the easiest thing is to simply do our jobs properly. If you know you’re doing what you should be doing, great! Another option is blogging about the right correct way to practice PR aka giving preventive medicine to those not as smart.

Brian’s last blog post..Does bad PR off the field transfer to bad play on the field?

]]> By: Jen Wilbur http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-160 Jen Wilbur Fri, 16 Jan 2009 14:49:47 +0000 http://soloprpro.com/?p=291#comment-160 Man, I can't even imagine what it must be like to be a new PR pro these days. I made mistakes, just like everyone else, often enough. But back in the early 90s, it was between you and the reporter (and anyone else you were willing to share. I suppose there was the occasional typo that crossed the wire, but you could share that mistake with the wire service. ;) Some people out there deserve to be tarred & feathered. They aren't real PR folks. They're 80s used car salesman. For the layman and some reporters and bloggers, it's impossible to tell the difference. Unfortunately, as you mention Kellye, some of the good ones make a mistake and are included in the swamp. The positive here is that with today's ability to call out bad practices, you can nip it in the bud. Those that learn will continue and do well. Those that don't will hopefully find a different job. <abbr><em>Jen Wilbur’s last blog post..<a href="http://www.sandiegodogbeach.com/2009/01/greyhounds-can-run-fast-but-weiner-dogs.html" rel="nofollow">greyhounds can run fast, but weiner dogs fly</a></em></abbr> Man, I can’t even imagine what it must be like to be a new PR pro these days. I made mistakes, just like everyone else, often enough. But back in the early 90s, it was between you and the reporter (and anyone else you were willing to share. I suppose there was the occasional typo that crossed the wire, but you could share that mistake with the wire service. ;)

Some people out there deserve to be tarred & feathered. They aren’t real PR folks. They’re 80s used car salesman. For the layman and some reporters and bloggers, it’s impossible to tell the difference. Unfortunately, as you mention Kellye, some of the good ones make a mistake and are included in the swamp.

The positive here is that with today’s ability to call out bad practices, you can nip it in the bud. Those that learn will continue and do well. Those that don’t will hopefully find a different job.

Jen Wilbur’s last blog post..greyhounds can run fast, but weiner dogs fly

]]> By: Kellye Crane http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-159 Kellye Crane Fri, 16 Jan 2009 13:32:21 +0000 http://soloprpro.com/?p=291#comment-159 Karen- What an excellent point! Attempts to commoditize the press release are no doubt adding to the confusion (and the annoyance factor) for recipients. All the more reason for skilled PR people to differentiate themselves with more professional tactics. Thanks for adding this to the conversation. Karen- What an excellent point! Attempts to commoditize the press release are no doubt adding to the confusion (and the annoyance factor) for recipients. All the more reason for skilled PR people to differentiate themselves with more professional tactics. Thanks for adding this to the conversation.

]]> By: Karen Swim http://soloprpro.com/modern-pr-new-incentives-to-behave-professionally/comment-page-1/#comment-157 Karen Swim Fri, 16 Jan 2009 00:11:32 +0000 http://soloprpro.com/?p=291#comment-157 Kellye, I have certainly learned from the mistakes of others and have carefully tried to avoid them in my own meager PR efforts. Interestingly, I have found the bigger damage to the image of PR professionals from non-PR professionals. In a world where "press releases" are treated like blog posts and sold for pennies on the dollar, many have devalued what true profesionals offer. <abbr><em>Karen Swim’s last blog post..<a href="http://feeds.feedburner.com/~r/WordsForHire/~3/510976478/" rel="nofollow">Blue Days</a></em></abbr> Kellye, I have certainly learned from the mistakes of others and have carefully tried to avoid them in my own meager PR efforts. Interestingly, I have found the bigger damage to the image of PR professionals from non-PR professionals. In a world where “press releases” are treated like blog posts and sold for pennies on the dollar, many have devalued what true profesionals offer.

Karen Swim’s last blog post..Blue Days

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