Comments on: Look Before You Leap http://soloprpro.com/look-before-you-leap/ Resources on how to become and remain a successful freelance PR consultant Sat, 31 Jul 2010 04:18:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: marsha kelly http://soloprpro.com/look-before-you-leap/comment-page-1/#comment-812 marsha kelly Thu, 08 Oct 2009 06:37:55 +0000 http://soloprpro.com/?p=148#comment-812 There's no such thing as a secure job today, so if my friend was a strong, aggressive and confident person, I'd say "go for it." There may be more opportunities now than ever for sole practitioners who can offer high-quality services at more affordable rates than big agencies. With many companies laying people off and cutting budgets, outsourcing PR and some marketing functions may be more cost-effective than carrying high staff costs. It's important to diversify your client base so one client failure does not force you into the ditch. There's no such thing as a secure job today, so if my friend was a strong, aggressive and confident person, I'd say “go for it.” There may be more opportunities now than ever for sole practitioners who can offer high-quality services at more affordable rates than big agencies. With many companies laying people off and cutting budgets, outsourcing PR and some marketing functions may be more cost-effective than carrying high staff costs. It's important to diversify your client base so one client failure does not force you into the ditch.

]]> By: marsha kelly http://soloprpro.com/look-before-you-leap/comment-page-1/#comment-716 marsha kelly Thu, 08 Oct 2009 01:37:55 +0000 http://soloprpro.com/?p=148#comment-716 There's no such thing as a secure job today, so if my friend was a strong, aggressive and confident person, I'd say "go for it." There may be more opportunities now than ever for sole practitioners who can offer high-quality services at more affordable rates than big agencies. With many companies laying people off and cutting budgets, outsourcing PR and some marketing functions may be more cost-effective than carrying high staff costs. It's important to diversify your client base so one client failure does not force you into the ditch. There's no such thing as a secure job today, so if my friend was a strong, aggressive and confident person, I'd say “go for it.” There may be more opportunities now than ever for sole practitioners who can offer high-quality services at more affordable rates than big agencies. With many companies laying people off and cutting budgets, outsourcing PR and some marketing functions may be more cost-effective than carrying high staff costs. It's important to diversify your client base so one client failure does not force you into the ditch.

]]> By: Can You Leave Your Job to Consult Today? | Solo PR Pro | Resources for Independent PR & MarCom Consultants http://soloprpro.com/look-before-you-leap/comment-page-1/#comment-491 Can You Leave Your Job to Consult Today? | Solo PR Pro | Resources for Independent PR & MarCom Consultants Thu, 25 Jun 2009 18:26:17 +0000 http://soloprpro.com/?p=148#comment-491 [...] I don’t advocate everyone take the leap willy nilly. The truth is there are times when a look before you leap strategy might serve you best. As noted in that earlier post, this doesn’t mean you [...] [...] I don’t advocate everyone take the leap willy nilly. The truth is there are times when a look before you leap strategy might serve you best. As noted in that earlier post, this doesn’t mean you [...]

]]> By: Kellye Crane http://soloprpro.com/look-before-you-leap/comment-page-1/#comment-83 Kellye Crane Wed, 03 Dec 2008 15:10:50 +0000 http://soloprpro.com/?p=148#comment-83 Beth- well said! How cool that all of you dropped by to add to the conversation! :-) Beth- well said! How cool that all of you dropped by to add to the conversation! :-)

]]> By: Beth Harte http://soloprpro.com/look-before-you-leap/comment-page-1/#comment-82 Beth Harte Wed, 03 Dec 2008 14:26:41 +0000 http://soloprpro.com/?p=148#comment-82 Hi Kellye, as always sage advice. How cool that David Meerman Scott dropped by to add to the conversation! :) I'll just say that as a marketer (and PR professional), I look at this the same way as any business should...do you have what business will part with their money to get? The "if I build it, they will come" mentality isn't a realistic one. Or at least, it's not a plan for the long-haul. <abbr><em>Beth Harte’s last blog post..<a href="http://feeds.feedburner.com/~r/TheHarteOfMarketing/~3/470745699/is-social-media-scalable.html" rel="nofollow">Is Social Media scalable?</a></em></abbr> Hi Kellye, as always sage advice. How cool that David Meerman Scott dropped by to add to the conversation! :)

I’ll just say that as a marketer (and PR professional), I look at this the same way as any business should…do you have what business will part with their money to get? The “if I build it, they will come” mentality isn’t a realistic one. Or at least, it’s not a plan for the long-haul.

Beth Harte’s last blog post..Is Social Media scalable?

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