Let’s Vote Triberr Off the Island

Source: Triberr.com

I don’t usually do an entire post on one particular tool, but on the recent #solopr Twitter chat (held each Wednesday, 1-2pm ET), we discussed group automation tools, specifically Triberr. I’ve shared my feelings about Triberr via comments on numerous posts, and – with some encouragement from the community – it’s time for me to state my case here on the blog.

As I commented on Waxing Unlyrical recently, I think the litmus test for any automation tool should be, does it make both my life and my community’s life easier? For example, if you come across several good blog posts in rapid succession that you want to share on Twitter, it makes sense to use a scheduler (like Hootsuite) so you don’t overwhelm your followers with 5 links in a 5 minute period.

But Triberr, an automated twitter sharing tool, is all about driving traffic for the user, without regard for the followers/readers of these tweets. Billed as “The Reach Multiplier,” you join a “tribe” and then “every time you publish a new post, everyone in your tribe will tweet it to their followers. And you do the same for everyone in your tribe.” (source: Triberr’s About Us)

Noise Amplification

Content curation tools are all the rage, because we’re all looking for ways to cut through all the noise and find the gems out there. While some may try to bill Triberr as a curation tool, I believe it is, in fact, just the opposite.

To see what I mean, do a twitter search for tribr.it links and see how many are out there (stay on the page for a minute and see how quickly they keep rolling in, as the “X more results since you started searching” appears up top). This doesn’t include those who are clever enough to change the links to another shortener.

Triberr users will say that they only link up with other bloggers who they trust completely to have relevant information for their followers. But if you can’t take the time to read the posts you’re tweeting, why should I?

By not adding a human element to the “curation,” it’s nothing more than noise to me.

In Practice

Suppose there is a tribe of seven people, and I happen to closely follow everyone in that tribe. I don’t need to see the same headline seven times from seven different people, multiplied by seven (since they’re all auto-tweeting each other’s stuff). Triberr staggers the timing of the auto-tweets among the tribe members, but it’s still there. That is straight broadcasting, and goes against what social sharing is all about.

If I want to see every single post from a particular blogger, I don’t need you to tweet it to me. I’ll subscribe to them in Google Reader and/or follow their Twitter account for updates. Yes, there are some blogs that I know will always have good info, but what do my followers get out of my tweeting their every post?

The Ick Factor

Now, I know Triberr has added some moderation features since its launch, so the user doesn’t have to automatically tweet everyone’s posts, and they can even add a unique comment. This cuts down on the 7×7 repetitive annoyance factor noted above, but it doesn’t remove what I believe is the central source of the ick factor: Tribr.it tweets are based on a quid pro quo, rather than individual post quality.

Check out some of the avatars on this page and members of the top tribes – did you realize you were being force-fed friends’ links by these folks? Does knowing it change your perception of the links?

I’m old fashioned

I like to find posts organically (often with help from Solo PR Pro Community Assistant, Jennifer Spivak), and share links from a wide variety of sources. The thing is, I’m sure I could weasel my way into a tribe or two and get a lot more exposure for Solo PR Pro with less effort (and resources) than I put forth now. That would be nice, so I don’t judge those who can’t resist the siren song.

But, call me old-fashioned – I’d rather have less traffic and be a good citizen of the community, by not contributing to what feels like an ever-elevating noise level. What is the social media 101 lesson that has been drilled into all of our heads since the beginning (Cluetrain Manifesto, anyone?)? Be human.

The hands-free, non-human aspect of Triberr is its selling point, and that’s why it has to go.

Update: Neicole Crepeau commented below, and shared that she wrote a very similar guest post on Danny Brown’s blog. Check it out (including the comments).

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  • http://twitter.com/dancristo Dan Cristo

    Hey Kellye,I’m going to have to agree with Dino about how amazing your writing is. It’s unlikely that I would have come across your blog had you not written about Triberr, but here I am with hundreds of others reading and commenting on your post. If Triberr had not been created, you wouldn’t have written this and we wouldn’t have been here. So like it or not, Triberr has is already brining traffic to your blog :)

    For real, many of your concerns have been voiced by others. We addressed them at first with a manual mode, then karma points and as of yesterday we’ve released Quality Scores (http://triberr.com/blog/sneak-preview-quality-scores-come-to-triberr/)

    I don’t think the real story here is, “Triberr is flooding twitter with tribr.it links”, rather I think the real story is, “Content curation is changing. People are automating more through this thing called Triberr. It looks like noise at the moment, but they keep on coming out with ways to improve that. Is it possible that Triberr becomes the new RSS reader?”

    Last comment, then I’m done.
    Yesterday on Twitter a guy said he didn’t like the principle behind Triberr. I asked him, “Why?” He said, “Because humans are the best judges of quality, and automation can never replace it”. I said, “Yep, that was exactly what Yahoo! though 12 years ago when they had the worlds largest human edited directory on the web. Yet, today everyone uses Google, even though the results are automated”. 

    Social media will always involve humans, but much of what social media is today is simply content creation, and content creation is a job that can be improved with automation. Triberr isn’t quite there yet, but we’re getting there, and early adopters are already seeing the benefits. 

    Thanks so much for sharing your thoughts, and I’m glad that I came across your article.

  • http://www.steigmancommunications.com Daria Steigman

    Hi Kellye,

    I had to come out of “vacation mode” for a few minutes to read the post, all the comments, and add my two cents. What really struck me was @dinodogan:disqus’s comment about the number of blog comments you usually get and that “not enough people are seeing your writing.” What, based on comments? (On that front, then Seth Godin’s blog is an abject fail.) And who are these “people” that are missing out? 

    This is my fundamental problem with Triberr (I’d have to go back and check, but I know I left a similar comment on @twitter-29827578:disqus’s post. It’s this equivalence that’s being made between numbers and value. That having lots of comments or big giant audience is inherently more “influential.” 

    So my Klout is lower than your Klout–but with whom? Lots of people have small communities, but if they’re made up of the people they want their voice in front of then then I’d say their blog is darn effective. 

    I also think @43d9c2bd223401dc64832600f1a24c4a:disqus hit the nail on the head when he said that “it seems the benefit is on the ‘tribe’ first and the community second.” Without the implicit reciprocity, why not just create your own ‘tribe folder” in Google Reader? This should work just as well since everyone using Triberr keeps saying they’re not automating posts — which means the old fashioned valuing your community and your community will value you stuff should continue to work just fine without a new automation tool.

    My own opinion is that if a post is worthy of tweeting, it’s worth my two minutes to read it and my 2 seconds to hit the tweet button.

    PS: Sorry I missed #solopr yesterday. Must have been another lively conversation.

  • http://www.steigmancommunications.com Daria Steigman

    I just shook my head when I read Dan Zarrella’s latest research. I agree with you; it’s a huge generalization to suggest that conversation is overrated and we should be tweeting out links all day. If more followers were my goal, I’d get there a lot faster following back everyone who follows me than taking the time to actually curate and share relevant links with my network. 

  • http://twitter.com/dancristo Dan Cristo

    Hey Daria,
    It seems that the thrust of your argument, as well as Kellye’s, is that you’re perfectly happy with your RSS readers brining you content and you manually reviewing and sharing it. I think that’s great. If that setup works best for you, then no need to change anything. 

    But I think it’s also good to be open to the possibility of improvements. One day something is coming to come along that does a better job than your RSS reader. Is that Triberr? Not today it isn’t, but it might be tomorrow. 

    Keep an eye on how the tool evolves. There is a passionate community forming around the site, and it’s not because they want to spam their followers. People like it, because the potential of a network is greater than the potential of an individual – both in reach and in curation. 

    You don’t have to change your opinion. Just keep an open mind at what the site may look like in a few months. And don’t forget to check out my post on quality scores (http://triberr.com/blog/sneak-preview-quality-scores-come-to-triberr/

  • http://www.steigmancommunications.com Daria Steigman

    Hi Dan,

    I think we’ve had this conversation before. :)  I just don’t think that aggregation is the solution to curation — so we’ve got a ways to go (and I mean all of us, not Triberr in particular) in figuring out how to do this stuff better. 

    Don’t worry, I am not one to say “never” about anything, but I wish people focused more on quality and less on quantity. Glad you’re trying to tackle that one (I’ll take a look), though I generally steer clear of “scoring.” Well, except anyone who wants to recognize my Klout “expertise” on “#6″ (go figure that one out!?).

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  • http://spinsucks.com Gini Dietrich

    Marc, I have a big, fat middle finger for you.

  • http://spinsucks.com Gini Dietrich

    Saul, I’m not being compensated by Triberr or anyone in any of my tribes. If I were, I would disclose it. Please check your facts.

  • http://soloprpro.com KellyeCrane

    Hi Gini- I took Saul’s comment to mean that, like you, he is not compensated either. But thanks for clarifying that point for others who may have read his note the same way you did. Those of us who know you well know that you’re a passionate advocate for tools you love (no payment required!).

  • http://spinsucks.com Gini Dietrich

    Oh phew! I had a few people DM me to ask if I am being compensated so I know I’m not the only one who took it that way. My apology, Saul, for the misunderstanding.

  • http://soloprpro.com KellyeCrane

    Humor is always appreciated here at Solo PR Pro — well played. :-)

    I won’t belabor the point, except to say that to me, there is no such thing as automated curation. Humans curate, and just saying “I’m going to share stuff from this circle of cool people” does not pass muster.

    And I must say, I find your vision for the future/Google comparison quite chilling. That is why I wrote this post. “Content creation is a job that can be improved with automation” — I vehemently disagree. Not in the social media that I love.

  • http://soloprpro.com KellyeCrane

    Humor is always appreciated here at Solo PR Pro — well played. :-)

    I won’t belabor the point, except to say that to me, there is no such thing as automated curation. Humans curate, and just saying “I’m going to share stuff from this circle of cool people” does not pass muster.

    And I must say, I find your vision for the future/Google comparison quite chilling. That is why I wrote this post. “Content creation is a job that can be improved with automation” — I vehemently disagree. Not in the social media that I love.

  • http://www.socialmediawannabe.com Todd Lyden

    Kellye- I was with you and Neicole several months ago: http://www.socialmediawannabe.com/2011/03/trouble-with-triberr-andor-twitter.html
    It largely comes down to the expectations that one has writing and sharing their stuff and then getting it in return.
    One thing that slightly bothers me the more I think about it- you can’t shortcut natural community growth. Either you are putting out good stuff that people want and they will flock some what naturally or they will not. A tool can be used to assist that- heck, isn’t that was Twitter is by itself?

    Everyone who likes Triberr comes back to the trust element and suggests that they only use it because it is a small number of folks and they trust the content that is going to be put out = human curation. Whether it is active or passive, they believe that something they are going to broadcast is worth doing. You don’t need a tool for that other than an RSS feeder and some time- which comes back to the other main point about making their life easier. Everyone wants and deserves that. I rely on people I follow to point out stuff I should read and subscribe to, but didn’t need a particular tool for it- most have seemed artificial and this one relies, as you suggest, a quid pro quo implication. 
    I don’t share for that personally.

  • http://www.WaxingUnLyrical.com Shonali Burke

     Sorry I was late to reply, Kell – took yesterday off. Like Gini, though, I don’t think there is an inherent expectation… at least, I don’t feel like that. But I absolutely respect the opinion of people who choose not to use it (like you!). Happy 4th!

  • http://osakabentures.com/english-2/saulfleischman/ Saul Fleischman

    Thanks, @spinsucks:twitter  I did mean that neither Gini or I are compensated, but rather, Triberr users who really like Triberr.

  • http://twitter.com/LewisPoretz Lewis Poretz

    i agree with this

  • http://twitter.com/LewisPoretz Lewis Poretz

    I totally get arguments from both sides of the fence here….If you are looking to grow your audience (true reach) triberr is a great tool. Be careful selecting the tribe you join and maybe wise to choose to select your retweets instead of auto tweet. It is a tool people… to grow reach….. if you want to grow your followers organically and not interested in growing true reach quickly, dont use triberr. 

    Is there any difference between retweeting a blog that flows down the stream? Maybe there is…. especially if the triberr member who promotes your blog has a lot of followers…. once again, it is just a tool… time will tell if it has staying power….

  • http://twitter.com/susan_silver Susan Silver

    I’m really glad you posted this as I have had the same concerns. Reading the comments I can see how it is up to the individual to determine what goes through and that puts me more at ease about it. I totally understand how many of my professional friends really need a product that makes it easy to share great content. Social Media has expanded so much if we didn’t have some automated tools it would be hard to keep up with the pace of technology.

    I’m actually taking a different route now and reducing the links I tweet. I’m actually moving towards 0 links on twitter to focus on engagement. I find word of mouth is better than anything I have tried in the past. It is so cool seeing people I don’t know tweet my posts because they heard about it from a friend. It gives me an opportunity to connect with them. I always want to focus on creating quality posts with good value for my audience.

  • Anonymous

    Excellent points. What is more troubling is how the “big” people of social media are steering the entire industry and medium in this direction as the small and medium fish imitatively band together to be like them, combining their supposed follower strengths in order to in lump sum be a “reach multiplier” force. It completely distorts the value of social media itself, in the long run, instead turning it into a SMM pro marketing machine.

    My biggest problems with Triberr – as I considered the invitation to join from people I respect – is how it pollutes my own stream. My thoughts on this are here: http://bit.ly/j9jZq0 where co-founder Dino was so kind to reply. Recommending a blog or other reading material is one of the more content rich nodes in Twitter. To robotically and asocially do so is a virtual equivalent to auto-DMing new followers. If you are about engagement you just don’t do it.

  • http://soloprpro.com KellyeCrane

    You’re right that it’s just a tool. My point is that the use of this tool has implications for the recipients/followers — not just the user — which should be taken into account when considering whether to use it. Thanks for your comment.

  • http://twitter.com/queryfreewriter Jennifer Mattern

    Quality is only truly curated by the sharer if that sharer reads every single post they share from their tribe. There’s no way around that fact. It doesn’t matter if a tribe member posts quality material 95% of the time. If you don’t read every post, you still run the risk of posting 5% crap. And  if people share crap because they can’t be bothered to know what they’re putting their name behind they deserve to be unfollowed, period. Maybe some folks do read everything first. But that would largely defeat the purpose of them using Triberr in the first place.

  • http://dannybrown.me Danny Brown

    See, I’d say it’s both, Jenn – the curator and the reader.

    On your own blog, you’re curating your content, and it’s fed out by RSS. A subscriber takes the risk of you writing a crap post along with the good ones. But they signed up, and will either accept or unsubscribe.

    Now take that to automated sharing. You endorse a blogger by sharing all their posts. If they write one that doesn’t gel, or you have a “Wow, shit!” moment, you stop that feed. As for your followers, they sign up to get your “RSS” when they start following. Same as you do, when you follow someone else. They trust you and your curating, thoughts, etc – call it what you wish.

    But if something comes up they’re not happy with, they can always unfollow – no-one’s tied into any contract here.

    So I don’t really see any difference between a blogger and their automated post-to-RSS approach and a reader and their post-to-automated-feed option. And the unfollow / unsubscribe option is always there. ;-)

  • http://twitter.com/queryfreewriter Jennifer Mattern

    I’m not sure how anyone can seriously say there’s no difference. That doesn’t even make sense. 

    Case 1: You write the content or offer it on your own blog. You know what you’re giving your subscribers, and you can put your name behind it confidently. That’s what your own blog feed or Twitter feed essentially is.

    Case 2: You don’t necessarily read everything. You pass it along because of who wrote it instead. You’d have to be a fool to put your name behind anything blindly. And that’s largely what happens with things like Triberr, a service that built its reputation on being a virtual circle jerk. 

    When people use the “they can always unsubscribe” response to defend this kind of thing, that speaks for itself. It says you care more about your own traffic than respecting your followers enough to know what you’re giving them. They do NOT subscribe to your Twitter feed to have random material thrown at them because you like so-and-so or somebody is willing to promote your content if you’re in their little group. They sign up to hear what you have to say, to connect with you, to get trusted recommendations — things that come from your personal injection and not from automated sharing of material you haven’t always read yourself. 

    If it’s so wonderful, there’s no good reason you can’t have a separate feed of recommended reading instead of inserting things from your tribe into your more personal networking. That’s the only way followers get real choice. Otherwise they’re stuck with it if they want the more personal contributions. And that’s not a fair choice to leave them with — “if you want to connect with me, you’d better be willing to put up with my link spam.” At least with a separate account for the feed every tweet’s connection is easily disclosed, people don’t have to cease networking to eliminate your noise, and you don’t disrespect your existing connections by abusing those relationships to promote others. It’s not as though compromises like this don’t exist. I’m just surprised more people in PR (where relationships supposedly matter) aren’t taking advantage of them.

  • http://dannybrown.me Danny Brown

    I guess I’m a fool then, Jenn, as the bloggers I really trust and share haven’t let me down yet. There may be a first and I’ll deal with that then, but until then I’ll continue being a fool.

    And I see more link spam from people that RT blindly as opposed to someone taking time to endorse a blogger and their content. Its my reputation so I’ll endorse carefully – bit of a difference from spamming.

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  • Mack Collier

    Danny in this case it IS the tool that people have problems with, because it is automating what many people view as a SOCIAL function.  Some people are going to look at Triberr and say ‘Hey, that’s convenient!’, and others are going to look at it and say ‘Hey, that’s not what social media should be about!’

    That’s just the way it is.  I don’t like the idea behind Triberr.  I have dear friends that love it.  Life moves on.

  • http://dannybrown.me Danny Brown

    You’re splitting hairs, Mack. Who sets up an account? Who chooses who goes into that account? Who chooses whether it’s automated feed or manual? Who chooses the level of censorship for more profane posts?

    The USER, aka PEOPLE. 

    Look at #blogchat. Many people have stopped participating because of the folks who do nothing but promote their own agenda. Now, is that the platform that’s ruined the experience, or the people?

  • Mack Collier

    I agree with your thoughts, Connie.  And here’s another issue, let’s say you belong to a tribe of 25.  You RT all posts written by these 25 people.  I know I don’t have time to daily read 25 blogs, and I bet you don’t either.  What happens when you are at an event and Jim comes up to you and says ‘Man I loved Gini’s post yesterday on Plus that you RTed.  Thanks for sharing!’  And you have no clue what Jim is talking about, because you RTed that post as part of Triberr, and didn’t read it.  

    And yes, I am sure Danny would again argue that this is a limitation of the tool, not the person, but it’s a big reason why the tool doesn’t appeal to a lot of people.  But if Jim is RTing all my posts, guess what?  I will feel obligated to RT his if we are in the same Tribe.  

    As others have said, it has the ‘Ick’ factor for me.  If others love it and think it’s the best thing since sliced bread, then knock yourselves out.  Triberr will no doubt go along merrily without my approval, and I can do the same ;)  

  • Mack Collier

    Danny I’m being completely clear.  The tool allows you to automate certain processes that some people don’t want to automate. 

    That’s a big reason why some people choose to not use the tool.  Not sure why you are being so stubborn about this, but I think if you are going to back a tool like Triberr, you need to realize that there are some people that will never agree with you on the value of the tool.  You can either spend all day arguing with them, or agree to disagree, and move on. 

    Again, if the tool works for you, then that’s awesome.  I don’t like Triberr, but I will say that my day isn’t going to be impacted that severely if you or anyone else does.

  • http://dannybrown.me Danny Brown

    But surely the same can be said of anyone like you on the opposite side of the coin, Mack, as far as stubbornness goes? You and others don’t like it; others do. Like you say, no-one is impacted by it, because you have the choice whether to read these tweets or not.

    I think we’re saying the same thing, just on opposite sides of the fence. 

    Why I like it is simple – it allows me to share content while I’m busy working, or spending time with my family. Others like to appear busy by being online all the time; I prefer to actually *be* busy but still offer content to those that wish it.

  • http://www.serengeticommunications.com/ bethharte

    Um, Ms. Dietrich… Weren’t you the one who started the hullabaloo about fake retweets?!?!?! (I still love that cute donkey, BTW) ;-) I believe you said… ”Do yourself a favor. At least click on the link and quickly scan the material before you RT it.”But with Triberr, it’s okay to not vet every blog post? How is it different? I have not used it, so I am genuinely curious. And of course, I am teasing you. I guess my question is this… Is there really such a level of inherent and absolute trust in our social space? I don’t think there is anyone who I agree with 100% that I would just share their posts without reading them and I am sure people feel that way about my content too. 

  • http://spinsucks.com Gini Dietrich

    I actually vet every blog post. It takes a little time, but I know that anything that comes out of my Twitter account I’ve, at the very least, scanned and know it’s going to be valuable to some in my network. Triberr allows people to automate the system and I love it because it saves me the step of having to schedule it in SocialOomph (which I’ve used for nearly four years now). There are four or five bloggers whose posts I don’t vet, but I do read them every day, regardless of them being in my tribe. If you were in one of my tribes, you would be one of those bloggers. I know everything you write is valuable so I’m comfortable letting the tweet go out before I’ve had a chance to read and comment.

  • http://soloprpro.com KellyeCrane

    One thing this post has taught me about you, Danny Brown: you like to get the last word. But that’s not quite the same as the last laugh, is it? :-)

  • http://www.serengeticommunications.com/ bethharte

    Gini, that makes sense. I know that Kellye doesn’t like the automation factor (I use Hootsuite to schedule my tweets and wall posts), but I can see the benefit. I made a fuss over ghostblogging years back and even with that I am now beginning to understand why companies do it. 

    I think what we are all challenged with is time…and the lack of it. 

    Hmmm, maybe I should check out Triberr and get in your tribe! (Shhh, don’t tell Kellye.) ;-)

  • http://www.serengeticommunications.com/ bethharte

    I have way more conversations on Facebook than Twitter, it’s just easier. If Twitter added threaded comments, it would be fantastic…but I don’t see that day ever happening. 

  • http://soloprpro.com KellyeCrane

    Beth- I had no idea you were so easily swayed! I’m sure the Triberr invites are on their way to your inbox as we speak… Sad.

  • http://www.serengeticommunications.com/ bethharte

    Ha! I doubt that… As for Triberr, I quickly bounced over there. My initial reaction is that I want to create two tribes “Marketers who get Marketing” and the other “PR Pros who get PR.”  Why? Because they seem to be missing… ;-) (If anyone doesn’t get the sarcasm…let me know.)

    In all seriousness, I don’t have time for yet another tool. 

  • http://soloprpro.com KellyeCrane

    We love sarcasm at Solo PR Pro. :-) To anyone who doesn’t know us: Beth and I are besties — and if there’s one thing I know, it’s that she’s not easily swayed!

  • Mack Collier

    This is why you are one of my favorite people, see you in 8 weeks!

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  • http://twitter.com/patricksplace Patrick Phillips

    During my brief time as part of a tribe, it was never expressed that we wouldn’t retreet each other’s posts.  Therefore, we all entered it with the understanding that we’d all amplify each other, and it was only after I kept noticing that fewer and fewer of my posts were being retweeted did I realize that I was the only one who wasn’t being selective about what did and didn’t get tweeted.

    Though this may have since changed, I also learned that you could only have a single post magnified per day.  If you did three good posts, it would pick one of them to broadcast.  And you didn’t get to choose which it was.

    It came down to three choices:
    1. Manually vet every incoming tweet of someone else’s stuff when I’d have rather spent that time focused on my own content;
    2. Automatically retweeting content from others who weren’t willing to do the same for me;
    or 3. Leave the tribe.

    Number 3 worked for me.

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  • Nicole

    Honestly, I am so glad someone finally said this. I am so sick of Triberr and the amount of tweets that go out from there. Yes, I have been able to find a few blogs through triberr that I enjoy. And I think I get good traffic out of it, but from the stand point of Twitter usability alone? It’s awful. I hate seeing a stream of tweets with links. It’s annoying and 90 percent of the ones I see I don’t care enough about to click on. Same goes with the posts on triberr. I AM more likely, just as you said, to click the link of a post written by someone I am following. When I see the “via” of triberr, I ignore it most of the time. I don’t have the small community on triberr of people I read the blogs of. Most people I am grouped with on triberr are not blogs I follow. If I had people in my group that I read the blogs of I would love triberr! But that isn’t the case.

  • http://twitter.com/KellyeCrane Kellye Crane

     Thanks for your input, Nicole — you’ve obviously used Triberr, so it’s especially interesting to hear your perspective.