Jason Falls on Becoming a PR/Social Media Consultant

Jason Falls is one of the PR industry's most prominent voices, playing a key role in helping the rest of us understand and navigate the always-changing world of social media. His blog, Social Media Explorer, is in the top 10 on the list of Advertising Age Power 150 Blogs and is a must-read for beginners and veterans alike. Known for being both smart and hilarious, Jason always delivers on both counts.

Recently, Jason made the decision to leave Louisville's Doe-Anderson and become an independent PR and social media consultant at Social Media Explorer, LLC. He was kind enough to sit down with me to tell us why someone with so many options would opt to become a Solo PR Pro, and share his insights as a newly minted free agent.