Comments on: How to Charge for Social Media Services http://soloprpro.com/how-to-charge-for-social-media-services/ Resources on how to become and remain a successful freelance PR consultant Wed, 16 May 2012 11:09:00 +0000 hourly 1 http://wordpress.org/?v= By: Kellye Crane http://soloprpro.com/how-to-charge-for-social-media-services/comment-page-1/#comment-1783 Kellye Crane Thu, 12 Jan 2012 00:35:00 +0000 http://soloprpro.com/?p=922#comment-1783 Hi Kelly- the discussion of how people charge for social media services is in the downloadable transcript above (PDF). Hi Kelly- the discussion of how people charge for social media services is in the downloadable transcript above (PDF).

]]> By: consulting services group http://soloprpro.com/how-to-charge-for-social-media-services/comment-page-1/#comment-1744 consulting services group Sat, 26 Nov 2011 18:14:00 +0000 http://soloprpro.com/?p=922#comment-1744  Let us see some of the advantages and disadvantages that go with corporate level branding in consulting. In the consulting business, there are numerous firms which claim that they can increase business profits in no-time without any basis to their claims. Again, there are firms which have proven credentials. Now, it is a difficult choice to make as to which firm will deliver value. If your consulting firm has a recognized corporate brand it will answer questions on trustworthiness and legitimacy.  Let us see some of the advantages and disadvantages that go with corporate level branding in consulting. In the consulting business, there are numerous firms which claim that they can increase business profits in no-time without any basis to their claims. Again, there are firms which have proven credentials. Now, it is a difficult choice to make as to which firm will deliver value. If your consulting firm has a recognized corporate brand it will answer questions on trustworthiness and legitimacy.

]]> By: Kelly Harris DiLauro http://soloprpro.com/how-to-charge-for-social-media-services/comment-page-1/#comment-1682 Kelly Harris DiLauro Tue, 18 Oct 2011 19:58:00 +0000 http://soloprpro.com/?p=922#comment-1682 I noticed your post and twitter account, but I don't see where you addressed how to charge for social media service.  I noticed your post and twitter account, but I don’t see where you addressed how to charge for social media service. 

]]> By: Miss PR Maven http://soloprpro.com/how-to-charge-for-social-media-services/comment-page-1/#comment-1029 Miss PR Maven Tue, 08 Jun 2010 19:48:53 +0000 http://soloprpro.com/?p=922#comment-1029 A question for you - I am 32, and I am starting a PR consultancy business after being encouraged to do so by a successful entrepreneurial friend whom I've known since 6th grade. She has always turned to me for PR and marketing ideas for her companies, as she knows I will come up with some out of the box and workable ideas. Although I wasn't sure if it was the right move at first, I am increasingly encouraged that it is, as I have several people who want to work with me. However, other than an internship at a PR firm, I've never explicitly worked in PR. However, I got my degree in Creative Writing (I've been published), I've worked on many, many events over the years (red carpet and other), and I've recently been heavily involved in politics, including working on four campaigns as a volunteer, including one where I was as involved as the paid staff. My experience is cobbled together, but I am certain that this is the right move for me. I am outgoing, strategic, creative, a go-getter, and I have an ability to connect with people. <br><br>I already have three potential clients who I will be meeting with soon to discuss PR representation. The first is a woman soon who has a small book that I've offered to work with her to publicize. The second is an artist whom I've known for several years who gets commissioned for good works, but has not gotten the kind of press he deserves. They are both eager to work with me. The third I might be working with in exchange for some services he can provide for me too. <br><br>The first two are small enough that I don't fear ruining my reputation too heavily out of the gate, but I do realize I will be learning on their backs. I am at a loss as to what and how to charge for my services. I do intend to charge, as I know my work has value, but I also fear if I give them a low price and they recommend me elsewhere, that I've set the pay rate too low. I also know neither of them have much money, so I'm not eager to charge too much, just enough to make the efforts worth my while. <br><br>How best should I charge for my work? <br><br>Thank you! A question for you – I am 32, and I am starting a PR consultancy business after being encouraged to do so by a successful entrepreneurial friend whom I've known since 6th grade. She has always turned to me for PR and marketing ideas for her companies, as she knows I will come up with some out of the box and workable ideas. Although I wasn't sure if it was the right move at first, I am increasingly encouraged that it is, as I have several people who want to work with me. However, other than an internship at a PR firm, I've never explicitly worked in PR. However, I got my degree in Creative Writing (I've been published), I've worked on many, many events over the years (red carpet and other), and I've recently been heavily involved in politics, including working on four campaigns as a volunteer, including one where I was as involved as the paid staff. My experience is cobbled together, but I am certain that this is the right move for me. I am outgoing, strategic, creative, a go-getter, and I have an ability to connect with people.

I already have three potential clients who I will be meeting with soon to discuss PR representation. The first is a woman soon who has a small book that I've offered to work with her to publicize. The second is an artist whom I've known for several years who gets commissioned for good works, but has not gotten the kind of press he deserves. They are both eager to work with me. The third I might be working with in exchange for some services he can provide for me too.

The first two are small enough that I don't fear ruining my reputation too heavily out of the gate, but I do realize I will be learning on their backs. I am at a loss as to what and how to charge for my services. I do intend to charge, as I know my work has value, but I also fear if I give them a low price and they recommend me elsewhere, that I've set the pay rate too low. I also know neither of them have much money, so I'm not eager to charge too much, just enough to make the efforts worth my while.

How best should I charge for my work?

Thank you!

]]> By: KellyeCrane http://soloprpro.com/how-to-charge-for-social-media-services/comment-page-1/#comment-842 KellyeCrane Tue, 26 Jan 2010 00:39:29 +0000 http://soloprpro.com/?p=922#comment-842 This is excellent input, Carri - thanks for sharing! This is excellent input, Carri – thanks for sharing!

]]> By: Carri Bugbee http://soloprpro.com/how-to-charge-for-social-media-services/comment-page-1/#comment-841 Carri Bugbee Sat, 23 Jan 2010 01:28:24 +0000 http://soloprpro.com/?p=922#comment-841 I bill for social media services the same way I bill for traditional PR services: I adapt to the client's needs. Most want to establish a set amount of services with a hard dollar figure, either as a retainer for ongoing work or as a one-time project fee. But I still calculate that based upon hourly fees.<br><br>I think ramp-up for SoMe services is more time-consuming than ramp-up for PR services because there are more moving parts and integration with other marketing such as design, messaging, choosing apps and platforms, connecting all the technology pieces, monitoring and measurement, etc. <br><br>Honestly, anyone who hasn't helped manage the construction of a few Web properties (sites and/or blogs, landing pages, etc.), doesn't have a working knowledge of SEO, and isn’t familiar with monitoring/measurement tools probably isn’t ready to initiate or manage a social media presence for clients. Without some technical background or aptitude (and an uwavering dedication to staying caught up on daily changes in the space), it would be challenging to steer a client in the right direction.<br><br>@CarriBugbee<br>Social Profiles: <a href="http://www.CarriBugbee.com" rel="nofollow">http://www.CarriBugbee.com</a> I bill for social media services the same way I bill for traditional PR services: I adapt to the client's needs. Most want to establish a set amount of services with a hard dollar figure, either as a retainer for ongoing work or as a one-time project fee. But I still calculate that based upon hourly fees.

I think ramp-up for SoMe services is more time-consuming than ramp-up for PR services because there are more moving parts and integration with other marketing such as design, messaging, choosing apps and platforms, connecting all the technology pieces, monitoring and measurement, etc.

Honestly, anyone who hasn't helped manage the construction of a few Web properties (sites and/or blogs, landing pages, etc.), doesn't have a working knowledge of SEO, and isn’t familiar with monitoring/measurement tools probably isn’t ready to initiate or manage a social media presence for clients. Without some technical background or aptitude (and an uwavering dedication to staying caught up on daily changes in the space), it would be challenging to steer a client in the right direction.

@CarriBugbee
Social Profiles: http://www.CarriBugbee.com

]]> By: Tweets that mention How to Charge for Social Media Services | Solo PR Pro | Resources for Independent PR & MarCom Consultants -- Topsy.com http://soloprpro.com/how-to-charge-for-social-media-services/comment-page-1/#comment-839 Tweets that mention How to Charge for Social Media Services | Solo PR Pro | Resources for Independent PR & MarCom Consultants -- Topsy.com Thu, 21 Jan 2010 18:57:48 +0000 http://soloprpro.com/?p=922#comment-839 [...] This post was mentioned on Twitter by Jennifer Wilbur, lelia. lelia said: Me too! RT @rockstarjen: So bummed I missed the #solopr chat yesterday! All about charging for SM efforts... http://bit.ly/5VCR0B [...] [...] This post was mentioned on Twitter by Jennifer Wilbur, lelia. lelia said: Me too! RT @rockstarjen: So bummed I missed the #solopr chat yesterday! All about charging for SM efforts… http://bit.ly/5VCR0B [...]

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