How to Build a Name for Yourself

We’ve talked before about the importance of coming out from behind the curtain with social media, and the usefulness of giving some thought to how you’re perceived. Just as your clients have a “voice” in public communications, so too should PR consultants. As part of that decision, how far should you go with self-promotion?

A lot of consultants (PR, social media, and others) come on strong to build a name for themselves, and then flame out. In some cases it may be because they can’t walk the talk, for others perhaps the intensity of their self-promotion can’t be sustained long-term. Those with staying power are less concerned about raising their profile, and more focused on building a reputation.

An excellent example of the difference is Kami Huyse (@kamichat on Twitter), who has written astutely on the dangers of concentrating on personal branding. Kami practices what she preaches, and her quality relationships and stellar reputation have led her to a recently announced position as COO of the exciting new venture, Zoetica.

At the PRSA International Conference, I grabbed Kami on her way to the airport and she shared some excellent insights on how Solo PR Pros can gain visibility in social media without crossing the line (apologies for the background noise at the beginning – it subsides).

(If you have trouble seeing the video, view it on YouTube)

Who are some of the people you admire online, and what have they done that attracted your attention?

  • Wow, what a fun conversation this was, and a fun time. It is strange to come to you here now as a non-solo PR practitioner but I will always have a soloists heart and a heart for soloists. Thanks for starting a great conversation.

    The other thing I didn't say explicitly is that you should find something you are passionate about to share because it will have to sustain you for the long haul. Also that building a name and reputation is more like a marathon than a sprint, a momentary bump in nano-fame should not be the goal.

  • Thanks, Kami – you're right about this being a marathon. Our careers last for decades, and it's important for consultants to manage our businesses in a way that keeps us excited and motivated. Thank you, as always, for sharing your sage advice — you have certainly earned a permanent membership in the Solo PR Pro club!