As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions:
- What advice do you have for switching industries- e.g. B2B to consumer PR?
- How do you balance the tax/financial planning side of their business (since tax man = tax returns only)
- How do you find and pitch to potential clients?
- How should one build media contacts for yourself when the company you’ve worked for doesn’t have a great relationship w/press?
An excellent piece of advice came from Mary Barber (@mdbarber) on the first question:
“Remember that the fundamentals of the profession are the same no matter your specialty. More is the same than different.”
What do you think — any points to add to the discussion?
The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!