Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients. In an open letter, Digitas, who recently created a Content Coalition invited others in the marketing industry to join them on their mission to “unite key stakeholders across the content marketing landscape in order to confront common challenges, develop best practices, and unlock the full potential of content investments.”
On Tuesday, May 1, 2018, at 1 pm Eastern, we will chat about content marketing in a real-time discussion on Twitter. Among the questions we will discuss:
Q1: How much of your PR practice is devoted to content marketing?
Q2: What are the biggest challenges you face in content marketing?
Q3: What changes do you foresee in content marketing?
Q4: How do you define and measure the success of your content marketing efforts?
Q4: What is your ideal content marketing process?
Q5: Amplification: Aside from paid social media, in what ways have you had success in promoting a new corporate blog, leading readers back to the client’s website?
Q6: How do you quantify and convey the value of content marketing to your clients and stakeholders?
Q7: What is your most prevalent concern regarding content marketing as it exists today?
Q8: Best practices for working with in-house content marketing teams?
We would love to have you join us! If you have never joined a Twitter chat before, you can learn why and how to join a chat here.