Competing with Bigger Firms, Selling Social Media, & More

During the May 11 #solopr Twitter chat, solo PR pros discussed competing with bigger firms, tricky client situations, selling social media, & working with clients in complicated industries. Specifically, the following questions were addressed:

1. What is the best approach to winning a client over a bigger firm? #solopr

2. How do you respond if an org working w/your client asks about your avail to work w/them directly? #solopr

3. How do you sell a social media project to client who thinks SM is an unproven lead generator? #solopr

4. If your client offers one piece of a complicated industry, how can you educate consumers? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that our previous transcript service is down, so this week’s transcript is in reverse chronological order. We’re working to find an easier to read format.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.