Chat Recap: Content Marketing

On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 1, 2018 we weighed in with opinions and insight on the following topics of interest:

  1. How much of your PR practice is devoted to content marketing? #solopr
  2.  What are the biggest challenges you face in content marketing? #solopr
  3.  What changes do you foresee in content marketing? #solopr
  4.  How do you define and measure the success of your content marketing efforts? #solopr
  5.  What is your ideal content marketing process? #solopr
  6.  Aside from paid social media, in what ways have you had success in promoting a new corporate blog, leading readers back to the client's website? #solopr
  7.  What is your most prevalent concern regarding content marketing as it exists today? #solopr
  8. What are your tips/best practices to maximize content marketing (any part of it)? #solopr

A few of the top tweets are highlighted below (followed by a link to the full transcript):

 

Be sure to check out the transcript in PDF for the full discussion. Please note that the transcript is in reverse chronological order.