Chat Recap: Alternative Facts, Investing In Your Business, & More

On the first Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February 8, 2017 we weighed in with opinions and insight on the following topics of interest:

  1. How do you make sure clients remember all of the services you offer? #solopr
  2. Alternative facts is getting lots of media attention but is it really affecting your work? #solopr
  3. What steps are you taking to ensure that your clients' leaders are trusted? Are any actively working to change perception? #solopr
  4. In your expert opinion, was this company's ad effective? http://www.latimes.com/entertainment/la-et-entertainment-news-updates-84-lumber-courts-controversy-and-1486409814-htmlstory.html
  5. How do you distinguish client with small budget and true growth potential versus client who will always be small? #solopr
  6. In what ways are you investing in your business this year? #solopr
  7. How do you recover from a setback? #solopr
  8. How do you make sure existing clients know that you are continuing to grow and learn? #solopr

A few of the top tweets are highlighted below (followed by a link to the full transcript):

Be sure to check out the transcript in PDF for the full discussion. Please note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions in the comments and mark your calendars for the next chat on Wednesday, February 8, 2017 at 1pm Eastern.