Solo PR Pro | Successful Freelance PR Consulting

Independent consultants typically don’t have the overhead of a larger firm, and while they are usually an excellent value by comparison, why do their rates still sound so high? Not only is this a question some clients may ponder, but those new to consulting often struggle with it, as well. The truth is that big-money [...]

This post contributed by Heather Rast, Content and Community Specialist for Solo PR Pro. In the corporate and agency worlds, there are resources to help career-minded professionals assess their financial place in the talent stream. I remember a rule of thumb I picked up somewhere along the way – the rule was, if you aren’t [...]

What do you charge? How do you set your fees? These are the most daunting – and among the most important – questions PR consultants ask. Though a one-size-fits-all answer would be nice, unfortunately there isn’t one. There are many variables that go into setting the best rate for you, which is why even veteran [...]

We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.

During the August 24 #solopr Twitter chat, independent PR pros discussed sharing pricing information, using current events in media pitches, and social media referral sources. Specifically, the following questions were addressed: 1. We’ve seen posts lately from @MackCollier, @spinsucks and @ericamallison on this lately: do you post your prices online? #solopr 2. @KeithTrivitt of @prsa [...]

Legal contracts are often one of the most intimidating aspects of running a communications business, and perhaps the most important. What does all this legalese mean? Where do you even begin? I’m happy to announce that Solo PR Pro’s first-ever ebook is now available for download: Get It In Writing! The Communications Consultant’s Guide to [...]

The most important word to any freelancer or consultant is… “scope,” preferably not followed by the word “creep.” Scope creep is the bane of any independent consultant’s existence. It happens when your client adds things to your to-do list that you didn’t foresee. Or from misunderstandings that occur when you don’t communicate firm boundaries around [...]

This is a guest post from Garrett Kuk, of Speakeasy Media. Solo PR Pro strives to bring you new ideas and information on alternative practices for your reference. This post should not be considered a specific recommendation of this approach (each consultant and situation differ), but it offers some interesting food for thought. I was [...]

This is a guest post from Alison Kenney of KPR Communications. Recently I met and won over a new client (thank you) but was surprised when presented with a contract that offered bonus payments for achieving media coverage (in addition to a decent monthly retainer). I instinctively turned to the #soloPR community and asked other [...]

During the February 2 #solopr Twitter chat, independent PR pros touched upon pay-by-performance, RFPs, and more. Specifically, they weighed in on the following questions: 1. Have you ever worked on a pay by performance basis? e.g., a bonus if you hit X objective, or only get paid when the objective met? 2. When responding to [...]