During this week’s #solopr Twitter chat, we primarily discussed PressWiki – http://www.presswiki.org – a new, free tool for aggregating media contact information. We were joined on the chat by Amy Mengel of readMedia, that company that created PressWiki. In keeping with the wiki format, anyone can create an account on PressWiki and make changes, corrections and [...]
Continue reading...19. August 2010
The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended “PR blog” lists (are they popularity contests)? 2. How far does your geographical reach extend, either professionally [...]
Continue reading...17. August 2010
This interview was recently published by The Center for Sustainable Journalism, and readers of this blog can join me at the upcoming Social Media Integration Conference for 20% off the early bird rates! See below for details. Center for Sustainable Journalism: What does social media outreach have in common with traditional PR, and how does it [...]
Continue reading...12. August 2010
During the August 11 #solopr Twitter chat, independent PR consultants offered their insights on topics submitted by the community. We addressed the following questions: 1. Are you using video with your press releases? How? 2. As a follow-up: How much old-school b-roll are you using? Are your audiences asking for it? 3. On which social media platforms have [...]
Continue reading...15. July 2010
As part of this week’s #solopr Twitter chat, top pros in PR consulting shared their thoughts on a wide-range of topics, including the following: 1) When trying to estimate hours for a blogger outreach program, how do you handle? 2) Has anyone used CNN’s iReport.com or Allvoices.com on behalf of clients? How? 3) How do you “find” long-term [...]
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2. September 2010
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