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PR and Sales, Finding Subcontractors, and more

During the January 18 #solopr Twitter chat, independent PR pros discussed the relationship between PR and sales, finding subcontractors, the Italian cruise ship disaster, and much more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 1/18/2012" [...]

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Social Media Vacations, Accounting Software, & More

During the December 14 #solopr Twitter chat, independent PR pros discussed social media during the holidays, accounting software, & organizing new business leads. Specifically, the following questions were addressed: 1. How much “social media” presence will you have during the holidays (btwn Christmas & New Yr). Same as always or taking break? #solopr 2. What [...]

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News Wire Services, Controlling Clients, & More

During the December 7 #solopr Twitter chat, independent PR pros discussed news wire services, controlling clients, and slower work periods. Specifically, the following questions were addressed: 1a. What news release/news wire services get your high ranking? Free or for a fee. What has worked for you? #solopr 1b. Do you ever get inbound media interest [...]

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Bookmarking Tools, References, & Holiday Greetings

During the November 30 #solopr Twitter chat, independent PR pros discussed online bookmarking tools, client references, & sending holiday greetings. Specifically, the following questions were addressed: 1. What tool, if any, do you use for online bookmarking/sharing? #solopr 2. If low-profile prospect asks for references from your high profile clients, & you don’t want to [...]

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What Can Brands Do After The Facebook “Like”? [video]

I had the pleasure of speaking with Matt Hicks, former Social Media Manager with Facebook. As you can imagine, Matt is full of insight into how brands can better use their Facebook Pages to connect with audiences with the goal of developing relationships. This interview followed Matt’s presentation on “Thinking Beyond Likes” – it’s on [...]

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New Business, Renegotiating Client Contracts, & More

The November 16, 2011 chat was sponsored by PitchPen, a new service for consultants to pitch companies actively seeking PR help: http://www.pitchpen.com. Consultant participation in PitchPen is invite only- email membership@pitchpen.com with your name/experience/links to request an invite. During the October 12 #solopr Twitter chat, independent PR pros discussed new business for 2012, working from [...]

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Happy to be PRO

Get In Early On Our New Solo PR PRO Member Site!

We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.

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Generalist/Specialist, Image Consulting, & More

During the October 12 #solopr Twitter chat, independent PR pros discussed bad PR stories, image consulting, & more. Specifically, the following questions were addressed: 1. Is it better for a #solopr pro to be a generalist or a specialist? 2. Recently, a PR pro got caught using f-bomb, etc. re: blogger: http://bit.ly/ospMji Do these stories [...]

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Holiday Press, Increasing Clientele, & More

During the October 5 #solopr Twitter chat, independent PR pros shared insight on helping clients find value, garnering holiday press, increasing clientele, & more. Specifically, the following questions were addressed: 1. Client’s focused on deliverable that may not meet his goal. How do I help him find value in other objectives/outcomes? #solopr 2. What are [...]

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Failed Expectations, Facebook Changes, & More

During the September 28 #solopr Twitter chat, independent PR pros shared insight on failed expectations, paying for premium services, Facebook’s recent changes, and marketing books. Specifically, the following questions were addressed: 1. How do you handle not securing any media coverage for your client? (or more generally, failing to meet expectations) #solopr 2. @TexAnne noted, [...]

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