Solo PR Pro | Successful Freelance PR Consulting

During the April 27 #solopr Twitter chat, independent PR pros discussed time-keeping systems, connecting with the media, and generating publicity for small businesses. Specifically, the following questions were addressed: 1. What do you use for time keeping programs/systems? 2. How can you make connections with the media when they don’t know who you are? 3. [...]

Legal contracts are often one of the most intimidating aspects of running a communications business, and perhaps the most important. What does all this legalese mean? Where do you even begin? I’m happy to announce that Solo PR Pro’s first-ever ebook is now available for download: Get It In Writing! The Communications Consultant’s Guide to [...]

The most important word to any freelancer or consultant is… “scope,” preferably not followed by the word “creep.” Scope creep is the bane of any independent consultant’s existence. It happens when your client adds things to your to-do list that you didn’t foresee. Or from misunderstandings that occur when you don’t communicate firm boundaries around [...]

During the April 20 #solopr Twitter chat, independent PR pros shared valuable insight on social media non-believers, stubborn clients, offering discounts, Twitter best practices, and the stressful world of PR. The following questions helped guide the conversation: 1. How do you handle clients that don’t believe their targets use Social Media? for ex, one targeting [...]

During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation: 1. Interesting post on @spinsucks re: what will people pay for online (inspired by NYT)http://bit.ly/fLB2lZ What do you think? 2. Revisiting this topic: What tools/methods are [...]

We’ll be sharing notes from some of the most useful South by Southwest (SXSW) Interactive Conference sessions I attended, so you can live and learn vicariously – and save yourself the big price tag! As independent PR and social media consultants, we’re frequently in the position of proposing big ideas – we just need the [...]

During the March 9 #solopr Twitter chat, independent PR pros touched upon avoiding spam, the definition of PR, partnering with non-profits, and marketing your services as a subcontractor. The following questions help guide the conversation: 1. How do you avoid sending spam emails when you need to blast news/reach a large audience? 2. Can a [...]

The reasons to attend an event like South by Southwest (SXSW) are varied, and sometimes seem a bit obtuse to those not in attendance (“I have better things to do than go to a lot of parties,” many say). However, as we discuss on a regular basis in the Solo PR community, networking is key [...]

During the February 23 #solopr Twitter chat, PR pros shared valuable insight on PR apps, relocating to a new city, covering production costs, and favorite time management tips. The following questions helped guide the conversation: 1. What is the best smartphone platform and apps for #PR? 2. Do you have any tips for getting started [...]

During the February 16 #solopr Twitter chat, PR pros shared valuable insight on working with a partner, using subcontractors, coming up with a tagline, and doing work while on vacation. The following questions were addressed: 1. When working with a biz partner, what’s the expected turnaround time on responding to email? by EOD? 24 hours? [...]