Solo PR Pro | Successful Freelance PR Consulting

During the July 27 #solopr Twitter chat, independent PR pros discussed work situations, growth goals, contacting press, and inattentive clients. Specifically, the following questions were addressed: 1. Do you work from home, or an off-site office? Pros/cons? #solopr 2. Do you know how much you want to grow? How do you decide? #solopr 3. What’s [...]

There are many electronic systems available to help independent consultants track their time. But here’s a secret: some of us still find that we like our old-school paper-based methods best. Many in the Solo PR Pro community have asked what I use — in this video, I demonstrate the “system” I’ve developed over my 15 [...]

During the July 6 #solopr Twitter chat, independent PR pros discussed media blacklisting, internal vs. external PR, social media & PR for new brands, & Dropbox’s recent change in terms of service. The following questions helped guide the conversation: 1. Post by @vanessacamones said “Say No to Silicon Valley’s Bully” http://ow.ly/5y1Xv re: M. Arrington- thoughts [...]

During the June 29 #solopr Twitter chat, independent PR pros shared insight on finding subcontractors, entering PR competitions, & using group auto-sharing tools. Specifically, the following questions were addressed: 1. Have you used eLance or similar sites to find *subcontractors*? Success/fail? #solopr 2. What is the best way to enter PR competitions without revealing confidential information of your [...]

During the June 22 #solopr Twitter chat, independent PR pros discussed social platforms, tricky client situations, and innovative PR techniques. The following questions helped guide the conversation: 1. With the growing number of online/social platforms, how do you pick & choose your participation? #solopr 2. Some clients say one thing and mean another. How do you deal w/poor [...]

During the June 8 #solopr Twitter chat, independent PR pros discussed business goals, referral systems, client red flags, and more. Specifically, the following questions were addressed: 1. We’re almost at 2011 half-way pt. How is everyone doing on their business goals? #solopr 2. Are you using a referral system or relying mostly on ad hoc [...]

    Those of you who have followed this blog for a while know that I believe regular breaks are critical for preventing burnout and enjoying a long-term, successful career as a Solo PR Pro.  I’ve been preaching the importance of vacations for years. For the next week, I’m putting my money where my mouth [...]

During the June 1 #solopr Twitter chat, independent PR pros addressed a variety of monitoring & measurement topics, including AVEs, low-cost tools, & time management tips. The following questions helped guide the conversation: 1. What is the difference between monitoring and measurement? #solopr 2. Some in PR feel married to Ad Value Equivalents (AVEs). Why [...]

We all know they’re out there — reminiscent of zombies, they issue a common refrain: “Can I pick your brain?” Perhaps these brain pickers have no idea how many requests of this type the typical solo PR pro gets in a given month. Regardless, the next time someone approaches you for free advice, try this [...]

During the May 4 #solopr Twitter chat, independent PR pros shared insight on responding to clients who ask for unbilled work, tracking client/campaign progress, and speeding up the new business process. The following questions helped guide the conversation: 1. What do you think about a sm project client that hints extra (unbilled) work could yield [...]