Solo PR Pro | Successful Freelance PR Consulting

The following is a guest post from Amanda DiSilvestro, Online Content Editor at Business.com.  Along with many other industries, the practice of public relations is changing due to the rapid growth of email and social networking. As a whole, this change is good for those working in the PR field. Emailing allows a pro to [...]

Today, we’re proud to unveil our new no-cost Find a PR Consultant feature that will help those seeking assistance from a solo PR pro locate the help they need. It’s also the last day for independent consultants to get in on the beta Solo PR PRO Premium membership. In preparation for our soft launch tomorrow, we’re [...]

By Kellye Crane and Heather Rast PR consultants that move away from excessive team emails and adopt a useful solution for collaborative project management are able to take on bigger and more lucrative client work. In this series, we help you make sense of the myriad of options by sharing our experience with a few [...]

Every four years, we get a bonus day – an extra day to do with what we will. On this Leap Day, doesn’t it seem like a good moment to pause and think about our goals, and what we’re leaping toward? For me, I purposely selected this day to release some new deliverables and features [...]

By Kellye Crane and Heather Rast As we mentioned in Part One of this series, effective project management is important for all professionals, but for solo PR pros, it can be a key to profitability. Making better use of your time means you can take on more work and increase revenue. In Part One, we [...]

By Kellye Crane and Heather Rast The secret to earning a highly profitable income as a successful PR consultant often comes from an unexpected place: effective systems for collaboration and project management. You either have a solution that allows you to easily track who-is-doing-what-when, or you may find yourself buried under deadlines, hunting for your [...]

Contributed by Content & Community Specialist Heather Rast. As social media becomes more integrated with PR services, the need for mapping activity to strategic objectives, efficient tactical workflow, controls to ensure on-brand messages will continue to grow. In a recent #SoloPR Twitter chat, we talked a bit about approaches and tools used by some community [...]

Business insurance is not the most exciting topic, and it often falls to the bottom of the Solo PR Pro’s to do list. But while plenty of potential clients will never even ask if you carry it, many will actually have millions of dollars of business insurance requirements specified as part of their standard contract. [...]

What do you charge? How do you set your fees? These are the most daunting – and among the most important – questions PR consultants ask. Though a one-size-fits-all answer would be nice, unfortunately there isn’t one. There are many variables that go into setting the best rate for you, which is why even veteran [...]

This post was written by Heather Rast. It’s that time of year again. The time where independent consultants think about this year’s work and how to move into the new year with sound footing. Over the last three years, we’ve had several blog posts and Twitter chats related to reducing tax liabilities and managing expenses. [...]