Solo PR Pro | Successful Freelance PR Consulting

Contributed by Content & Community Specialist Heather Rast. As social media becomes more integrated with PR services, the need for mapping activity to strategic objectives, efficient tactical workflow, controls to ensure on-brand messages will continue to grow. In a recent #SoloPR Twitter chat, we talked a bit about approaches and tools used by some community [...]

Business insurance is not the most exciting topic, and it often falls to the bottom of the Solo PR Pro’s to do list. But while plenty of potential clients will never even ask if you carry it, many will actually have millions of dollars of business insurance requirements specified as part of their standard contract. [...]

What do you charge? How do you set your fees? These are the most daunting – and among the most important – questions PR consultants ask. Though a one-size-fits-all answer would be nice, unfortunately there isn’t one. There are many variables that go into setting the best rate for you, which is why even veteran [...]

This post was written by Heather Rast. It’s that time of year again. The time where independent consultants think about this year’s work and how to move into the new year with sound footing. Over the last three years, we’ve had several blog posts and Twitter chats related to reducing tax liabilities and managing expenses. [...]

We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.

As a follow-on to our recent discussion during the #SoloPR Twitter chat, this  guest post is from Atlanta-based #SoloPR community member Tiffany Rogers. As a solo public relations professional, people always ask me, “What is PR, and what exactly do you do?” Depending on the person I am talking to I give them one of [...]

As independent consultants, we’re often responsible for both purchasing and recommending everything from media databases and wire services to commercial printers and social media measurement tools. We thought it would be interesting to do a quick poll to quantify this, to help get the attention we deserve from vendors! Would you take a minute  to [...]

During the October 5 #solopr Twitter chat, independent PR pros shared insight on helping clients find value, garnering holiday press, increasing clientele, & more. Specifically, the following questions were addressed: 1. Client’s focused on deliverable that may not meet his goal. How do I help him find value in other objectives/outcomes? #solopr 2. What are [...]

During the August 10 #solopr Twitter chat, independent PR pros discussed client advice, feeling burned out, hiring an intern, and more. Specifically, the following questions were addressed: 1. Would you ever advise a client to blog negatively about a person or competitor? #solopr 2. I’m bored with my current work and feeling burned out. How [...]

Stressed out Solo PR Pros need to find ways to relax! In this video, I share my favorite relaxation tip.     If you can’t see the video, watch it here.   Do you have any tried and true methods for chilling out when the day gets overwhelming? Let us know in the comments!