Solo PR Pro | Successful Freelance PR Consulting

With Q4 2010 well underway, this week’s #solopr Twitter chat covered some of the key issues we face this time of year: 1. How do you make sure clients feel comfortable when you’re out of the office (short term and long term)? 2. How do you mark the holidays with your network? 3. Are your [...]

On the #solopr Twitter chat this week, we discussed several critical issues related to working with subcontractors, among other things. The questions included: 1) How can you start a virtual firm with other solo PR folks? 2) What if a subcontractor (in this case, photographer) tries to change an agreement midstream and holds work “hostage”? 3) [...]

I’m happy to announce a fun opportunity to raise a glass with your friends and colleagues, and expand your network of fellow independent public relations practitioners. All indie PR pros (and friends) are invited to a happy hour meetup, co-hosted by Solo PR and the PRSA Independent Practitioners Alliance (IPA), on Sunday, October 17, 6:30-8:00 [...]

The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended “PR blog” lists (are they popularity contests)? 2.  How far does your geographical reach extend, [...]

During the August 11 #solopr Twitter chat, independent PR consultants offered their insights on topics submitted by the community. We addressed the following questions: 1. Are you using video with your press releases?  How? 2.  As a follow-up:  How much old-school b-roll are you using? Are your audiences asking for it? 3.  On which social [...]

Family emergencies can serve as a reminder that there is much more to life than work – these times can offer an amazing opportunity to pause and reflect on our own priorities. Unfortunately, even during periods of grief or illness, we tend to measure ourselves against others who appear to have achieved superhero status. As [...]

This weekend the U.S. will celebrate the July 4th holiday, and we’ll all pause to appreciate the freedoms we often take for granted. In fact, there is no freedom without independence, and those of us who’ve chosen to ply our public relations trade independently know this well. Exempt from external control and empowered to manage [...]

As part of the #solopr Twitter chat this week – at the halfway mark in 2010 – we covered a variety of questions/topics submitted by the Solo PR Pro community: 1)  Looking for ideas/advice when announcing new client relationships. Get permission? Make a big splash? Keep quiet? 2)  How do solos choose which Webinars/conferences to [...]

When you see people successfully grabbing for accolades, do you find it admirable or whore-ish? At what point does the sharing of one’s information become pimping? Is sensationalistic writing just more punchy and exciting, or does it make you feel nauseated? With social media continuing to turn ever more people and organizations into publishers, the [...]

In addition to offering the usual practical tips, during this week’s #solopr Twitter chat participants shared some of their personal stories about why they became Solo PR Pros, and what keeps them inspired to stay independent. Both new and long-term solos drew inspiration by sharing our individual motives. This week’s questions were: 1. @mdbarber recently [...]