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Keep a Positive Attitude

30. March 2010

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This is a guest post from Alan Cohen of Acts of Balance Executive Coaching The life of a solo PR practitioner can be isolating. Alone in your office or home, without the stimulation of colleagues and the energy of a busy office or institution, it can be a challenge to maintain your positive energy and stay motivated. For [...]

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To Free, or Not to Free

17. March 2010

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During a recent #solopr chat on Twitter, I made the following statement: Remember: it’s worse to work for free than to not work at all. While many pros agreed with me, some had serious questions about this advice (below). But aside from new business opportunities (which are unpaid in virtually all cases), working for free can often [...]

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How a Cog Breaks Free – an Interview with PRCog

9. March 2010

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For those of you who are active on Twitter, @PRCog needs no introduction. One of the few examples of social media anonymity done right, PR Cog expresses – with trademark humor – many of the frustrations that exist for a mid-level PR pro. These generalized beefs can be with both clients and upper management, and [...]

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Lessons Learned

4. March 2010

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This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep clients? 3) How [...]

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The Solo PR Pro Community Grows

3. March 2010

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I’m pleased to announce that, by popular demand, we now have a Solo PR Pro Facebook fan page! Why a Facebook page? Though social media is what participants make of it (this means you), in my mind I see our Solo PR Pro community breaking out like this: Solo PR Pro blog – The home base of [...]

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