Solo PR Pro | Successful Freelance PR Consulting

An important technique for building your profile and credibility is to speak at events. Speaking at conferences that target your peers can lead to new business referrals, and events that target your prospective clients can yield a nice stack of interested executive business cards. I’ve had the opportunity to work on programming for a number [...]

Need to get pumped up for that big presentation or new business call? Having a moment where you want to appreciate the freedoms of being independent? For these occasions and more, we now have our own playlist! Checkout the Go Solos! list on Spotify, and if you’re looking to become a PR consultant, there’s also [...]

This is not your typical “vote for my panel” blog post (well, not exactly), but I do have a session in the South by Southwest (SXSW) Panel Picker this year. The Panel Picker process is often maligned as a popularity contest that requires potential speakers to pimp, which is one of the reasons I’ve never [...]

During the August 17 #solopr Twitter chat, independent PR pros shared insight on establishing a work/life balance, participating in Twitter chats, and diving into Google+. The following questions helped guide the conversation: 1. What steps do you take to help balance family and work? #solopr 2. @jgombita asks, What is your main impetus for participating [...]

Stressed out Solo PR Pros need to find ways to relax! In this video, I share my favorite relaxation tip.     If you can’t see the video, watch it here.   Do you have any tried and true methods for chilling out when the day gets overwhelming? Let us know in the comments!

During the July 27 #solopr Twitter chat, independent PR pros discussed work situations, growth goals, contacting press, and inattentive clients. Specifically, the following questions were addressed: 1. Do you work from home, or an off-site office? Pros/cons? #solopr 2. Do you know how much you want to grow? How do you decide? #solopr 3. What’s [...]

Recently, I was asked by PRSA to be interviewed as part of the organization’s Business Case for Public Relations series. Many of the questions are heady, and gave me pause. But perhaps the most difficult question to answer was, “what do you want your legacy to be?”

During the July 13 #solopr Twitter chat, independent PR pros discussed business strategy, insurance, and branching out. Specifically, the following questions were addressed: 1. Do you use tact, bluntness, or both for business? #solopr 2. Do you have errors and omissions insurance? Why/why not? Where do you purchase? #solopr 3. How do you go beyond [...]

During the June 8 #solopr Twitter chat, independent PR pros discussed business goals, referral systems, client red flags, and more. Specifically, the following questions were addressed: 1. We’re almost at 2011 half-way pt. How is everyone doing on their business goals? #solopr 2. Are you using a referral system or relying mostly on ad hoc [...]

    Those of you who have followed this blog for a while know that I believe regular breaks are critical for preventing burnout and enjoying a long-term, successful career as a Solo PR Pro.  I’ve been preaching the importance of vacations for years. For the next week, I’m putting my money where my mouth [...]