Solo PR Pro | Successful Freelance PR Consulting

As self-employed consultants, we have to take breaks and vacations whenever we can get them (something I’ve been remiss in doing for a while). So when I was invited to speak to the Coastal Carolinas chapter of the American Advertising Federation this week, I made sure to extend the trip into a mini vacation. It’s [...]

As consultants, we’re largely in charge of our own destiny – which can be both a blessing and a curse. Most (all?) of us have things we enjoy that we aren’t good at, and things we’re good at that we don’t find enjoyable. For example: I love to sing — but no one ever accused [...]

Today, we’re proud to unveil our new no-cost Find a PR Consultant feature that will help those seeking assistance from a solo PR pro locate the help they need. It’s also the last day for independent consultants to get in on the beta Solo PR PRO Premium membership. In preparation for our soft launch tomorrow, we’re [...]

Lists of people to watch in marketing often come under fire for being light on diversity. Here’s the thing: including those with ethnic, cultural and religious differences is not hard to do! Some say there’s a diversity deficit, and that may be true, but as with many things, my (obviously very biased) opinion is that [...]

Every four years, we get a bonus day – an extra day to do with what we will. On this Leap Day, doesn’t it seem like a good moment to pause and think about our goals, and what we’re leaping toward? For me, I purposely selected this day to release some new deliverables and features [...]

As you’ve probably seen, there’s a funny little meme going around depicting the difference between what people think you do, and what you actually do for a living. For some Friday fun, I thought we solo PR pros could use one of our own!   What do you think? What would be in your graphic? [...]

When PRSA asked me to participate in their series “12 Trends That Will Change Public Relations in 2012,” I saw it as an opportunity to expose the uninitiated to the benefits of working with a Solo PR Pro. In “Solo PR Pros — The Profession’s Secret Weapon,” I lay out why I believe the “new [...]

This post contributed by Content & Community Specialist Heather Rast. The early weeks of every year can be pretty symbolic. We give ourselves a pass to shirk the poor work habits of just a few weeks prior. Hopes abound that a big red “re-do” button will let us start anew on the lists of tasks [...]

2011 Has been a great year for Solo PR Pro. We grew our readership (which means we’re helping more indies get the information they need) and participation in our weekly Twitter chat (thanks to everyone spreading the good word with the #solopr hash tag) expanded to include more people in related marketing communications disciplines. Our [...]

This post was written by Heather Rast. It’s that time of year again. The time where independent consultants think about this year’s work and how to move into the new year with sound footing. Over the last three years, we’ve had several blog posts and Twitter chats related to reducing tax liabilities and managing expenses. [...]