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How a Cog Breaks Free – an Interview with PRCog

9. March 2010

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For those of you who are active on Twitter, @PRCog needs no introduction. One of the few examples of social media anonymity done right, PR Cog expresses – with trademark humor – many of the frustrations that exist for a mid-level PR pro. These generalized beefs can be with both clients and upper management, and [...]

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Lessons Learned

4. March 2010

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This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep clients? 3) How [...]

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The Solo PR Pro Community Grows

3. March 2010

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I’m pleased to announce that, by popular demand, we now have a Solo PR Pro Facebook fan page! Why a Facebook page? Though social media is what participants make of it (this means you), in my mind I see our Solo PR Pro community breaking out like this: Solo PR Pro blog – The home base of [...]

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When to Tap Your Network

25. February 2010

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One of the most important issues a PR consultant faces is how and when to bring in help as subcontractors. During this week’s #solopr Twitter chat, reasons to have a robust network of support came up in response to the following questions: 1)  How do you handle vacation, maternity leave, sick days, etc.? 2) What do you [...]

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Time management, monitoring and more

18. February 2010

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This week’s #solopr Twitter chat was once again jam-packed with helpful tips. New and established PR consultants alike offered insights on the following topics: When budgets are small, what methods do you use to track clips (both online and print)? How do you “fire” a difficult client without being seen as responsible for the “challenges” of the [...]

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