Solo PR Pro | Successful Freelance PR Consulting

When PRSA asked me to participate in their series “12 Trends That Will Change Public Relations in 2012,” I saw it as an opportunity to expose the uninitiated to the benefits of working with a Solo PR Pro. In “Solo PR Pros — The Profession’s Secret Weapon,” I lay out why I believe the “new [...]

This post contributed by Content & Community Specialist Heather Rast. The early weeks of every year can be pretty symbolic. We give ourselves a pass to shirk the poor work habits of just a few weeks prior. Hopes abound that a big red “re-do” button will let us start anew on the lists of tasks [...]

2011 Has been a great year for Solo PR Pro. We grew our readership (which means we’re helping more indies get the information they need) and participation in our weekly Twitter chat (thanks to everyone spreading the good word with the #solopr hash tag) expanded to include more people in related marketing communications disciplines. Our [...]

This post was written by Heather Rast. It’s that time of year again. The time where independent consultants think about this year’s work and how to move into the new year with sound footing. Over the last three years, we’ve had several blog posts and Twitter chats related to reducing tax liabilities and managing expenses. [...]

This post is by Solo PR Pro Content and Community Specialist, Heather Rast. Working with Kellye, you learn early on she’s smart about servicing clients. A recent project got us talking about ways to build trust after finding a new client and how vitally important it is to a successful relationship. This is a long [...]

In the year 1995, Google hadn’t been invented yet, the then-admired Mel Gibson won the Academy Award for best director (Braveheart), and grunge goddess Alanis Morissette won the Grammy for best album (Jagged Little Pill). In November 1995, Crane Communications, LLC was born. If I’d given birth to a human baby (rather than a virtual, [...]

We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.

It’s a common discussion in the Solo PR community: how much does online popularity matter when it comes to business success? And are these online relationships really friendships? When one of the industry’s top bloggers (and my good friend), Beth Harte, chose to sunset her blog The Harte of Marketing this summer, I was interested in hearing [...]

Today is a big day for Solo PR Pro – the excellent Heather Rast joins the team as our Content and Community Specialist. Most of what she’s doing will be behind the scenes, as we work on some big things for you (stay tuned!). A fellow solo, I asked Heather to share her thoughts upon [...]

The amazing Jennifer Spivak started with us as an intern and continued as a community assistant – her energy and drive have truly been a constant inspiration! As she continues down her path toward becoming a full-time independent consultant, Jennifer’s decided to share some of the insights she gained as part of our community. For [...]