Solo PR Pro | Successful Freelance PR Consulting

There are many people who suggest that all business professionals should be blogging. But what does Mack Collier, founder of the hugely popular #Blogchat and long-time blogger at MackCollier.com (previously The Viral Garden), think? I had a chance to interview Mack recently – the answer may surprise you! What do you think about Mack’s recommendations [...]

During the April 6 #solopr Twitter chat, PR pros shared insight on the value of Twitter dailies, maintaining personal and professional relationships, and handling a crisis such as the current situation with Southwest Airlines. The following questions helped guide the conversation: 1. From the community: What do you think of the *plethora* of Twitter dailies [...]

During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who’s under-performing,  and journalists’ social media behavior. The following questions were addressed: 1. If client has w/an “upscale” product but unwilling to give any away, what would you do? They’re an unknown. 2. What’s the upside/downside [...]

During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation: 1. Interesting post on @spinsucks re: what will people pay for online (inspired by NYT)http://bit.ly/fLB2lZ What do you think? 2. Revisiting this topic: What tools/methods are [...]

We’ll be sharing notes from some of the most useful South by Southwest (SXSW) Interactive Conference sessions I attended, so you can live and learn vicariously – and save yourself the big price tag! As independent PR and social media consultants, we’re frequently in the position of proposing big ideas – we just need the [...]

During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people’s Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO and/or Profnet? Have you ever had success with either? 3.  Do [...]

This is a guest post from Alison Kenney of KPR Communications. Recently I met and won over a new client (thank you) but was surprised when presented with a contract that offered bonus payments for achieving media coverage (in addition to a decent monthly retainer). I instinctively turned to the #soloPR community and asked other [...]

The introduction of the book Enchantment: The Art of Changing Hearts, Minds, and Actions states: “This book is for people who see life for what it can be rather than what it can’t.” I believe everyone who’s taken the leap to become a Solo PR Pro falls into that category, don’t you?  So when I [...]

The reasons to attend an event like South by Southwest (SXSW) are varied, and sometimes seem a bit obtuse to those not in attendance (“I have better things to do than go to a lot of parties,” many say). However, as we discuss on a regular basis in the Solo PR community, networking is key [...]

This is a guest post from Ed Van Herik of Van Herik Communications. When I made the decision 15 years ago to move from journalism to public relations, I had the opportunity to sit down with the owner of a small PR firm. He had been a business reporter at a defunct LA newspaper, and [...]