Solo PR Pro | Successful Freelance PR Consulting

This is a guest post by Fabiola Fleuranvil of Blueprint Creative Group. Let’s face it. There’s so much for a Solo PR pro to be concerned about- business development, marketing, client management, networking, social media, and the list goes on. And now, you can add Google Analytics to the list. Many solo consultants get by [...]

This post was originally published on PRSAY, the executive blog of PRSA. Most PR professionals have done it, whether they admit to it or not: they fantasize about becoming an independent PR consultant. So why haven’t you taken action? Solo PR Pros have a great life, and I firmly believe that more people would go [...]

A man’s reach should exceed his grasp, or what’s a heaven for? -Robert Browning   Some days, reaching for what’s beyond our comfort zone feels too difficult. It’s hard to push the boundaries, and often situations outside our control test our patience and willpower. I remember shortly after college, I went to work at a [...]

Legal contracts are often one of the most intimidating aspects of running a communications business, and perhaps the most important. What does all this legalese mean? Where do you even begin? I’m happy to announce that Solo PR Pro’s first-ever ebook is now available for download: Get It In Writing! The Communications Consultant’s Guide to [...]

The most important word to any freelancer or consultant is… “scope,” preferably not followed by the word “creep.” Scope creep is the bane of any independent consultant’s existence. It happens when your client adds things to your to-do list that you didn’t foresee. Or from misunderstandings that occur when you don’t communicate firm boundaries around [...]

Independent PR consultants have their own issues, and it’s high time we had our own newsletter. For PR and consulting news, tips, special deals, and previews, signup today for the new Solo PR Pro e-Newsletter. This free email newsletter will come to you every two weeks — and, of course, your email will never be [...]

There are many people who suggest that all business professionals should be blogging. But what does Mack Collier, founder of the hugely popular #Blogchat and long-time blogger at MackCollier.com (previously The Viral Garden), think? I had a chance to interview Mack recently – the answer may surprise you! What do you think about Mack’s recommendations [...]

During the April 6 #solopr Twitter chat, PR pros shared insight on the value of Twitter dailies, maintaining personal and professional relationships, and handling a crisis such as the current situation with Southwest Airlines. The following questions helped guide the conversation: 1. From the community: What do you think of the *plethora* of Twitter dailies [...]

During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who’s under-performing,  and journalists’ social media behavior. The following questions were addressed: 1. If client has w/an “upscale” product but unwilling to give any away, what would you do? They’re an unknown. 2. What’s the upside/downside [...]

During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation: 1. Interesting post on @spinsucks re: what will people pay for online (inspired by NYT)http://bit.ly/fLB2lZ What do you think? 2. Revisiting this topic: What tools/methods are [...]