Solo PR Pro | Successful Freelance PR Consulting

As most successful solos will tell you, networking is the key to your long-term viability as an independent consultant. We’ve talked about some foolproof excuses to reach out to your network, but where do you go to make new contacts? You don’t have to attend every Chamber of Commerce meeting to make – or reinforce [...]

This was a test, this was only a test. If this had been an actual announcement, you would have been instructed…. If you subscribe to the Solo PR Pro RSS feed, you may have seen a strange test post over the weekend. As sometimes happens when you’re pushing the envelope, it was an error. Sorry [...]

It can be scary to take the leap to independence. Unfortunately, it’s this fear that keeps so many paralyzed and stuck in jobs they don’t like, dreaming of the day they can get up the guts to take the leap. Rest assured: you can do it! When I resigned from a PR agency to go [...]

When I attend conferences and events, read blog posts, and watch others’ pontifications, I always pay attention to who they are quoting/citing. Having done this in the social media marketing space for several years, I’ve noticed that there are three people from whom many of the ideas you read flow: Valeria Maltoni, Jeremiah Owyang or [...]

This is a guest post from Martha Muzychka, ABC of Praxis Communications Six years ago, I had a job I loved, amazing colleagues to work with, and incredible opportunities. And then I became redundant. That’s a reality a lot of us have faced, but by turning to independent practice, I’ve learned we can still have [...]

During the July 13 #solopr Twitter chat, independent PR pros discussed business strategy, insurance, and branching out. Specifically, the following questions were addressed: 1. Do you use tact, bluntness, or both for business? #solopr 2. Do you have errors and omissions insurance? Why/why not? Where do you purchase? #solopr 3. How do you go beyond [...]

There are many electronic systems available to help independent consultants track their time. But here’s a secret: some of us still find that we like our old-school paper-based methods best. Many in the Solo PR Pro community have asked what I use — in this video, I demonstrate the “system” I’ve developed over my 15 [...]

During the July 6 #solopr Twitter chat, independent PR pros discussed media blacklisting, internal vs. external PR, social media & PR for new brands, & Dropbox’s recent change in terms of service. The following questions helped guide the conversation: 1. Post by @vanessacamones said “Say No to Silicon Valley’s Bully” http://ow.ly/5y1Xv re: M. Arrington- thoughts [...]

    Those of you who have followed this blog for a while know that I believe regular breaks are critical for preventing burnout and enjoying a long-term, successful career as a Solo PR Pro.  I’ve been preaching the importance of vacations for years. For the next week, I’m putting my money where my mouth [...]

We all know they’re out there — reminiscent of zombies, they issue a common refrain: “Can I pick your brain?” Perhaps these brain pickers have no idea how many requests of this type the typical solo PR pro gets in a given month. Regardless, the next time someone approaches you for free advice, try this [...]