Solo PR Pro | Successful Freelance PR Consulting

During the February 1 #solopr Twitter chat, independent PR pros discussed handling new employees of a long-time client, giving gifts to reporters, and managing your workload in the wake of a family tragedy . In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:   [...]

Independent consultants typically don’t have the overhead of a larger firm, and while they are usually an excellent value by comparison, why do their rates still sound so high? Not only is this a question some clients may ponder, but those new to consulting often struggle with it, as well. The truth is that big-money [...]

During the January 11 #solopr Twitter chat, independent PR pros discussed keeping abreast of new social networks, balancing 9-5 along with consulting work, and the best conferences/events to attend in 2012. In addition to continuing to provide a downloadable transcript in PDF each week, we’re pleased this week to begin providing a Storify summary to [...]

Business insurance is not the most exciting topic, and it often falls to the bottom of the Solo PR Pro’s to do list. But while plenty of potential clients will never even ask if you carry it, many will actually have millions of dollars of business insurance requirements specified as part of their standard contract. [...]

During the January 4 #solopr Twitter chat, independent PR pros discussed building national media lists on a budget, using mindmap software, handling a client’s social media presence, and 2012 PR resolutions. Specifically, the following questions were addressed: 1. How do you build a national media contact list when you don’t have budget to buy one? [...]

What do you charge? How do you set your fees? These are the most daunting – and among the most important – questions PR consultants ask. Though a one-size-fits-all answer would be nice, unfortunately there isn’t one. There are many variables that go into setting the best rate for you, which is why even veteran [...]

This post is by Solo PR Pro Content and Community Specialist, Heather Rast. Last week, Kellye celebrated her 16th year as an independent PR practitioner. Her post, “Celebrating 16 Years And Counting,” called out three key lessons for those wishing to commit to a solo career path. I think her points are important to remember. [...]

This post is by Solo PR Pro Content and Community Specialist, Heather Rast. In last weeks’ #SoloPR chat, we talked about the circumstances in which an indie consultant might elect to decline a work offer and the best ways to handle communicating a “No, thank you” decision to the potential client.  A few of my [...]

We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.

Not everyone is cut out to work independently, and and there’s nothing wrong with recognizing that solo life isn’t for you.. While most of us wouldn’t trade this career path for anything, if you’re considering taking the leap to self-employment, ask yourself if you possess any of these characteristics first: Are You A Highly Social [...]