Solo PR Pro | Successful Freelance PR Consulting

As self-employed consultants, we have to take breaks and vacations whenever we can get them (something I’ve been remiss in doing for a while). So when I was invited to speak to the Coastal Carolinas chapter of the American Advertising Federation this week, I made sure to extend the trip into a mini vacation. It’s [...]

As consultants, we’re largely in charge of our own destiny – which can be both a blessing and a curse. Most (all?) of us have things we enjoy that we aren’t good at, and things we’re good at that we don’t find enjoyable. For example: I love to sing — but no one ever accused [...]

Yesterday, I spoke at the Public Relations Council of Alabama’s annual conference on personal branding. Except I asked them not to call it that. I’ve always shied away from the term “personal branding,” primarily because some of my early influencers in the online space hate it. And the ones who hate it really hate it. [...]

As you probably know, Facebook’s new Timeline design went live for everyone – like it or not – this week. If you’re like me and you got a panicked phone call from a client at the last minute, asking for help on their Facebook timeline images, or you procrastinated on your own personal, professional, or [...]

Today, we’re proud to unveil our new no-cost Find a PR Consultant feature that will help those seeking assistance from a solo PR pro locate the help they need. It’s also the last day for independent consultants to get in on the beta Solo PR PRO Premium membership. In preparation for our soft launch tomorrow, we’re [...]

The following is a guest post from Jenny Schmitt, founder of CloudSpark. I’ve had the same boss for nearly seven years now. In that time, I’ve had one pay raise, I’ve worked nights, weekends, holidays and compromised on vacations and family time. To be fair, my boss isn’t a complete dictator, I did get maternity [...]

During the March 14 #solopr Twitter chat, independent PR pros discussed managing cash flow, current new business trends, & tracking earned media impressions. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 3/14/2012" on Storify] Be sure [...]

The following is a guest post from Lisa Sirkin Vielee, owner of Gracie Communications. Heather Rast’s recent blog about creating a conversation (or social media) calendar provided a great planning tool for integrating social media into an overall communications strategy.  Social media is distinguished by its two-way, conversational elements. So it may seem unnatural to [...]

By Kellye Crane and Heather Rast PR consultants that move away from excessive team emails and adopt a useful solution for collaborative project management are able to take on bigger and more lucrative client work. In this series, we help you make sense of the myriad of options by sharing our experience with a few [...]

Every four years, we get a bonus day – an extra day to do with what we will. On this Leap Day, doesn’t it seem like a good moment to pause and think about our goals, and what we’re leaping toward? For me, I purposely selected this day to release some new deliverables and features [...]