Solo PR Pro | Successful Freelance PR Consulting

Yesterday, I spoke at the Public Relations Council of Alabama’s annual conference on personal branding. Except I asked them not to call it that. I’ve always shied away from the term “personal branding,” primarily because some of my early influencers in the online space hate it. And the ones who hate it really hate it. [...]

What do you charge? How do you set your fees? These are the most daunting – and among the most important – questions PR consultants ask. Though a one-size-fits-all answer would be nice, unfortunately there isn’t one. There are many variables that go into setting the best rate for you, which is why even veteran [...]

We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.

As a follow-on to our recent discussion during the #SoloPR Twitter chat, this  guest post is from Atlanta-based #SoloPR community member Tiffany Rogers. As a solo public relations professional, people always ask me, “What is PR, and what exactly do you do?” Depending on the person I am talking to I give them one of [...]

As most successful solos will tell you, networking is the key to your long-term viability as an independent consultant. We’ve talked about some foolproof excuses to reach out to your network, but where do you go to make new contacts? You don’t have to attend every Chamber of Commerce meeting to make – or reinforce [...]

During the October 5 #solopr Twitter chat, independent PR pros shared insight on helping clients find value, garnering holiday press, increasing clientele, & more. Specifically, the following questions were addressed: 1. Client’s focused on deliverable that may not meet his goal. How do I help him find value in other objectives/outcomes? #solopr 2. What are [...]

An important technique for building your profile and credibility is to speak at events. Speaking at conferences that target your peers can lead to new business referrals, and events that target your prospective clients can yield a nice stack of interested executive business cards. I’ve had the opportunity to work on programming for a number [...]

Many of the Solo PR Pros I meet express intimidation around the idea of blogging: “What will I say? I’m not known enough to get much traffic, so what’s the point?” I recently attended an excellent presentation by Mark W Schaefer on “Why you should blog, even if no one is reading it.” In a [...]

During the August 3 #solopr Twitter chat, independent PR pros shared insight on personal social media profiles, assessing client interest, buying Twitter followers, & more. The following questions helped guide the conversation: 1. Can you have a personal profile, as in private FB/Twitter accts? Can u post about a competitor’s product if on personal acct? [...]

During the July 13 #solopr Twitter chat, independent PR pros discussed business strategy, insurance, and branching out. Specifically, the following questions were addressed: 1. Do you use tact, bluntness, or both for business? #solopr 2. Do you have errors and omissions insurance? Why/why not? Where do you purchase? #solopr 3. How do you go beyond [...]