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Lessons Learned

4. March 2010

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This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep clients? 3) How [...]

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When to Tap Your Network

25. February 2010

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One of the most important issues a PR consultant faces is how and when to bring in help as subcontractors. During this week’s #solopr Twitter chat, reasons to have a robust network of support came up in response to the following questions: 1)  How do you handle vacation, maternity leave, sick days, etc.? 2) What do you [...]

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On Firing a Client

11. February 2010

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This is a guest post from Heather Whaling of Geben Communication. I fired a client last week. If this is some sort of “rite of passage” that every SoloPR person experiences at some point in her career, I guess I’m officially a member of the club. While I’m a new SoloPR person — on my own since [...]

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PR Consulting Clients Want Specialists

9. February 2010

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This is a guest post from Kevin Dinino, Founder & CEO, KCD Public Relations Inc. I started out like many in the PR field, as a generalist Account Executive at a mid-size PR agency pre-Internet bubble.  Once the sky started to fall and clients such as Neopets.com disappeared overnight, I was moved to start supporting [...]

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Do You Have Ugly Stuff?

2. February 2010

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Design plays an important role in establishing credibility -- especially important for independents.

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