Solo PR Pro | Successful Freelance PR Consulting » Chats

Discussing Ethics, Politics, and more

Kellye Crane — Thu, 26 Jan 2012 15:07:38 +0000

During the January 25 #solopr Twitter chat, independent PR pros discussed alternatives to the large media databases, the Paula Deen scandal and associated PR ethics, and the political climate.

In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, weigh in on the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Just a few weeks left to join us on the Solo PR PRO Premium Member Site at the intro rate of just $14/mo ($120 a year). Lock in these rates now – for life!

PR and Sales, Finding Subcontractors, and more

Kellye Crane — Thu, 19 Jan 2012 16:05:45 +0000

During the January 18 #solopr Twitter chat, independent PR pros discussed the relationship between PR and sales, finding subcontractors, the Italian cruise ship disaster, and much more.

In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, weigh in on the chat questions below!

Just a few weeks left to join us on the Solo PR PRO Premium Member Site at the intro rate of just $14/mo ($120 a year). Lock in these rates now – for life!

Social Media Vacations, Accounting Software, & More

Kellye Crane — Thu, 15 Dec 2011 13:15:28 +0000

During the December 14 #solopr Twitter chat, independent PR pros discussed social media during the holidays, accounting software, & organizing new business leads. Specifically, the following questions were addressed:

1. How much “social media” presence will you have during the holidays (btwn Christmas & New Yr). Same as always or taking break? #solopr

2. What do you use for accounting software? Looking to switch at year end — Pros/cons? #solopr

3. How do you organize biz cards/new biz leads? organize leads, business cards, etc.? Programs used? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

Looking to start 2012 off right? Join us on the Solo PR PRO Premium Member Site! Just $14/mo ($120 a year) for a limited time.

News Wire Services, Controlling Clients, & More

Kellye Crane — Thu, 08 Dec 2011 13:15:00 +0000

During the December 7 #solopr Twitter chat, independent PR pros discussed news wire services, controlling clients, and slower work periods. Specifically, the following questions were addressed:

1a. What news release/news wire services get your high ranking? Free or for a fee. What has worked for you? #solopr

1b. Do you ever get inbound media interest solely from an announcement over the wire these days? #solopr

2. How do you handle a client that thinks they can control the media’s coverage (the angle, or picking the shot, for example)? #solopr

3. Does your work slow down at any point in December? If so, when? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

Looking to start 2012 off right? Join us on the Solo PR PRO Premium Member Site! Just $14/mo ($120 a year) for a limited time.

Bookmarking Tools, References, & Holiday Greetings

Kellye Crane — Thu, 01 Dec 2011 13:00:21 +0000

During the November 30 #solopr Twitter chat, independent PR pros discussed online bookmarking tools, client references, & sending holiday greetings. Specifically, the following questions were addressed:

1. What tool, if any, do you use for online bookmarking/sharing? #solopr

2. If low-profile prospect asks for references from your high profile clients, & you don’t want to share contact info, what to do? #solopr

3. Will you send a snail mail, ecard, enewsletter or other holiday greeting? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

New Business, Renegotiating Client Contracts, & More

Kellye Crane — Thu, 17 Nov 2011 12:40:55 +0000

The November 16, 2011 chat was sponsored by PitchPen, a new service for consultants to pitch companies actively seeking PR help: http://www.pitchpen.com. Consultant participation in PitchPen is invite only- email membership@pitchpen.com with your name/experience/links to request an invite.

During the October 12 #solopr Twitter chat, independent PR pros discussed new business for 2012, working from a home office, charging for trade show work, and renegotiating client contracts. Specifically, the following questions were addressed:

What are you doing right now to get more business for 2012?
If you work from a home office, are you pleased w/the set up and how it looks?
Client is trade show. How do you charge for three 10-hour days?
Client recently hired someone, now says out of money- seeks to renegotiate contract $, w/same responsibilities. What to do?

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.

#SoloPR chat: pulling all-nighters, opting out of work offers, and more

Heather Rast — Thu, 10 Nov 2011 12:00:16 +0000

During the November 9 #SoloPR Twitter chat, independent PR pros discussed the pros/cons of working beyond normal business hours, criteria for declining or referring work, and more. Specifically, the following questions were addressed:

Does it ever make sense to pull an all-nighter? Why or why not?
When do you say “I can’t” or “I don’t” and when/why?
What role do we have in minimizing or amplifying non-client organizational blunders, before they become a crisis?

Be sure to check out the transcript in PDF format for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

On tapping your personal networks, over sharing, and building an email list

Heather Rast — Thu, 03 Nov 2011 11:15:14 +0000

During the November 2 #SoloPR Twitter chat, independent PR pros discussed leveraging personal social networks for business purposes, how best to straddle the line between business communications and personal messages in social media spaces like Facebook, and more. Specifically, the following questions were addressed:

How do you pass expenses/subscriptions to your clients – in your rate, separate administration fee, direct expense line, other?
Do you make use of your personal social network for business purposes?
When does crossing the personal/professional line go too far? Can you alienate your non-PR friends?
Do you have a method for building an email list from web site visitors?

Be sure to check out the transcript in PDF format for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

Budget Trends and Plummeting Klout Scores, Oh My!

Heather Rast — Thu, 27 Oct 2011 12:30:29 +0000

During the October 26 #solopr Twitter chat, independent PR pros discussed budget trends and dipping Klout scores (influencer marketing). Specifically, the following questions were addressed:

In last weeks’ newsletter, we discussed client budget plans. Seeing budget increases/decreases?
Today Klout changed its algorithm (bit.ly/rCSLOZ) and made many scores drop. Anyone have clients concerned with this?

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

On tapping your network, evolution, and growing the biz

Heather Rast — Thu, 20 Oct 2011 12:22:14 +0000

During the October 19 #SoloPR chat, independent pros weighed in on using your network to gain exposure, how the industry is evolving, and thoughts on growing the business (or not). Specifically, the following questions were presented to the group:

At #prsaicon, @chrisbrogan said impressions don’t matter, it’s *leverage* to get ppl to share your stuff. What do you think?
How has the mix of your #PR activities changed in recent years? How much time spent blding influence/courting influencers, etc
Are you looking to grow, or looking to stay solo? Why or why not?
(per @AmySept): How do you choose the right indies to partner with?

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions in the comments below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!