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Discussing Ethics, Politics, and more

During the January 25 #solopr Twitter chat, independent PR pros discussed alternatives to the large media databases, the Paula Deen scandal and associated PR ethics, and the political climate. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights [...]

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PR and Sales, Finding Subcontractors, and more

During the January 18 #solopr Twitter chat, independent PR pros discussed the relationship between PR and sales, finding subcontractors, the Italian cruise ship disaster, and much more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 1/18/2012" [...]

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Social Media Vacations, Accounting Software, & More

During the December 14 #solopr Twitter chat, independent PR pros discussed social media during the holidays, accounting software, & organizing new business leads. Specifically, the following questions were addressed: 1. How much “social media” presence will you have during the holidays (btwn Christmas & New Yr). Same as always or taking break? #solopr 2. What [...]

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News Wire Services, Controlling Clients, & More

During the December 7 #solopr Twitter chat, independent PR pros discussed news wire services, controlling clients, and slower work periods. Specifically, the following questions were addressed: 1a. What news release/news wire services get your high ranking? Free or for a fee. What has worked for you? #solopr 1b. Do you ever get inbound media interest [...]

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Bookmarking Tools, References, & Holiday Greetings

During the November 30 #solopr Twitter chat, independent PR pros discussed online bookmarking tools, client references, & sending holiday greetings. Specifically, the following questions were addressed: 1. What tool, if any, do you use for online bookmarking/sharing? #solopr 2. If low-profile prospect asks for references from your high profile clients, & you don’t want to [...]

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New Business, Renegotiating Client Contracts, & More

The November 16, 2011 chat was sponsored by PitchPen, a new service for consultants to pitch companies actively seeking PR help: http://www.pitchpen.com. Consultant participation in PitchPen is invite only- email membership@pitchpen.com with your name/experience/links to request an invite. During the October 12 #solopr Twitter chat, independent PR pros discussed new business for 2012, working from [...]

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#SoloPR chat: pulling all-nighters, opting out of work offers, and more

During the November 9 #SoloPR Twitter chat, independent PR pros discussed the pros/cons of working beyond normal business hours, criteria for declining or referring work, and more. Specifically, the following questions were addressed: Does it ever make sense to pull an all-nighter? Why or why not? When do you say “I can’t” or “I don’t” [...]

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On tapping your personal networks, over sharing, and building an email list

During the November 2 #SoloPR Twitter chat, independent PR pros discussed leveraging personal social networks for business purposes, how best to straddle the line between business communications and personal messages in social media spaces like Facebook, and more. Specifically, the following questions were addressed: How do you pass expenses/subscriptions to your clients – in your [...]

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Budget Trends and Plummeting Klout Scores, Oh My!

During the October 26 #solopr Twitter chat, independent PR pros discussed budget trends and dipping Klout scores (influencer marketing). Specifically, the following questions were addressed: In last weeks’ newsletter, we discussed client budget plans. Seeing budget increases/decreases? Today Klout changed its algorithm (bit.ly/rCSLOZ) and made many scores drop.  Anyone have clients concerned with this? Be [...]

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On tapping your network, evolution, and growing the biz

During the October 19 #SoloPR chat, independent pros weighed in on using your network to gain exposure, how the industry is evolving, and thoughts on growing the business (or not).  Specifically, the following questions were presented to the group: At #prsaicon, @chrisbrogan said impressions don’t matter, it’s *leverage* to get ppl to share your stuff. What [...]

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