Business Strategy, Insurance, and Tact

During the July 13 #solopr Twitter chat, independent PR pros discussed business strategy, insurance, and branching out. Specifically, the following questions were addressed:

1. Do you use tact, bluntness, or both for business? #solopr

2. Do you have errors and omissions insurance? Why/why not? Where do you purchase? #solopr

3. How do you go beyond one’s prev scope? How niche is too niche and how can we branch out? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order, and this week we’ve added highlighting to call-out the questions.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.