Business Plans, Rush Jobs, and more

During the August 4 #solopr Twitter chat, Solo PR Pros shared tips and tricks on a wide-range of topics, including:

1. Do you have a business plan? What format, and how did you develop it?

2.  What do you think about NEWSBASIS (the PR/journo networking site)?

3.  Do you take rush jobs? Any guidelines or suggestions?

4.  Summer is hot, but we don’t get to be “lazy.” How do you stay motivated during these months?

Download the transcript in PDF to find out what the chat participants had to say. And don’t forget to add your two cents – let us know how you handle these situations in the comments!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

  • Schedule conflicts AGAIN kept me from the chat! To the questions:

    1. Yes. It's two pages long with one table. It lays out target markets, revenue and margins. New projects need to meet or exceed at least two of those three variables before I'll consider them.

    2. No opinion on NEWSBASIS, but it's a growing space and their angle seems interesting. Eventually, something like this can morph into a sort of reputation clearninghouse for journalists to check out their sources, and that's probably a good development.

    3. I take rush jobs all the time. If they meet the margin target, they get a place at the table.

    4. I stay motivated with air conditioning and a near-pathological sense of greed.

  • Thanks for a good read. I agree that it can take a while before your investment in solar panels returns. But on the other hand, it is a very positive thing for our environment and it really helps!

  • Nice that your business plan guides you when considering rush jobs – this is an excellent example of how a short (two-page) plan can be helpful. As for #4: love it!