Budget Trends and Plummeting Klout Scores, Oh My!

During the October 26 #solopr Twitter chat, independent PR pros discussed budget trends and dipping Klout scores (influencer marketing). Specifically, the following questions were addressed:

  1. In last weeks’ newsletter, we discussed client budget plans. Seeing budget increases/decreases?
  2. Today Klout changed its algorithm (bit.ly/rCSLOZ) and made many scores drop.  Anyone have clients concerned with this?

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!