Blogger Outreach, Klout Scores, & More

During the September 21 #solopr Twitter chat, independent PR pros shared insight on blogger outreach programs, Klout scores, the Netflix saga, & more. Specifically, the following questions were addressed:

1. When you build a blogger outreach program and compile lots of info (Alexa Rank, Page Rank, etc.) how much do you share w/client? #solopr

2. Can Klout scores be a way to help clients show competency/authority? #solopr

3. Have you been following the Netflix saga? How would you have advised a company to behave differently? #solopr

4. What should a company that wants to break apart its business do from a PR/branding perspective? #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.