During the May 23 #solopr Twitter chat, independent PR pros discussed meeting with clients, managing a move, & raising rates. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat...
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Solo PR Pro Blog
Attention social media types: the tech industry is about to eat your lunch
This isn’t our first time at the rodeo, but for those who’ve never had a ring-side seat for the kind of massive technology consolidations we’re about to witness, allow me to fill you in with my predictions, based on more than 20 years in the tech industry. All the...
New to Solo PR? You aren’t alone.
The following is a guest post from Jason Mollica, president of JRM Comm. So, you have decided that it’s time you ventured out on your own… in public relations, that is. In September, I embarked on my solo journey. Although, it wasn't necessarily on the terms I...
PR Journalism, Infographics, & More
During the May 16 #solopr Twitter chat, independent PR pros discussed taking vacations, thoughts on PR journalism, creating infographics, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Working all the time to get ahead is a fool’s game
As self-employed consultants, we have to take breaks and vacations whenever we can get them (something I’ve been remiss in doing for a while). So when I was invited to speak to the Coastal Carolinas chapter of the American Advertising Federation this week, I made sure...
Connecting with Hard to Reach Media Contacts & More
During the May 9 #solopr Twitter chat, independent PR pros discussed connecting with hard to reach media contacts, pitching radio shows and podcasts, and minimizing distractions when working from home. In addition to the downloadable transcript in PDF, the following...
How To Join the Visual Revolution – For Free
This post was co-written with Solo PR community specialist Jennifer Spivak. Between Pinterest’s rise to fame as the third most popular social network in the U.S. by some accounts and Facebook’s $1 billion acquisition of the mobile photo sharing app Instagram - a...
Firing Clients, Basic SEO Tips, & More
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View...
Focus your efforts for fun and profit
As consultants, we’re largely in charge of our own destiny – which can be both a blessing and a curse. Most (all?) of us have things we enjoy that we aren’t good at, and things we’re good at that we don’t find enjoyable. For example: I love to sing -- but no one ever...
Online Research Tools, Proposals, & More
During the April 25 #solopr Twitter chat, independent PR pros discussed online research tools, creating proposals, & dream speakers for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
PRO Q&A: Drumming Up New Business
This question comes from Sean Horrigan: Q: I'm a new member and would love to hear how other members are finding new clients. I'm in a bit of a new biz slump and could use some ideas and inspiration. Thanks much. Thanks for the question, Sean – I like how you talk...
PRO Lessons Learned – Speaking Engagements
I’m fortunate to be asked to speak to groups and conferences around the country on a fairly regular basis. Recently, I had a speaking engagement that presented a number of unexpected situations, some of which I probably could have minimized. I took the time to capture...