Solo PR Pro Blog
The key to effective proposals is to tell the client what you will do, but not how you will do it (those details are provided as part of the full PR plan you complete after they’ve hired you). Often, “the how” you omit during the prospect phase includes the timing of...
During the August 15 #solopr Twitter chat, independent PR pros discussed Mac vs PC, social media trainings, and must-read professional books. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
In our “lessons learned” posts, exclusively for PRO members, I let you in on the nitty-gritty details of my experiences, in hopes that you all can avoid learning things the hard way (as I did). In this post, my intention is not to bash any one company, but I’m...
During the August 8 #solopr Twitter chat, independent PR pros discussed overactive social media users, tips on creating Wikipedia entries, best practices for promoting a book online, and the benefits of joining professional associations. In addition to the...
Don’t be afraid to ask your client for input on setting (or re-setting) your priorities – this is a key tactic to avoid over-servicing. It’s normal for unexpected things to come up, but “small” requests can easily accumulate, and often the client doesn’t even realize...
One of the most effective time management techniques, especially when time is money, is to set mini deadlines for yourself. For example, if a client is only paying you for three hours worth of work on something, then set an alarm so you’ll know when three hours has...
Because Solo PR Pros are so busy, when a new client project or request comes in, we often plan to work on it later – closer to its deadline. But it’s a good idea to immediately look at the request and any associated links/documents, and think through how you’ll handle...
This week’s Pro Tip is a lesson learned. By me. Today. As I sit here typing this newsletter, there’s a crew outside doing prep work to paint the exterior of my house. The pressure washer is deafening, and my dog’s intermittent (and understandable) barking at the men...
During the August 1 #solopr Twitter chat, independent PR pros discussed avoiding a media crisis, prospecting for healthcare clientele, following up during the new business process, and how to reduce stress as a solo PR pro. In addition to the downloadable transcript...
Recently, a new study found that (as in previous studies on men) women with high stress jobs have a significant increase in their risk of having a “cardiovascular event” – an almost 70% increase in heart attack risk, and nearly 40% more likely to have other...
During the July 25 #solopr Twitter chat, independent PR pros discussed handling aggressive prospective clients, working around Olympic coverage, and the future of Google+. In addition to the downloadable transcript in PDF, the following highlights some of the most...
This question comes to us from AlisonRoss, who asks: A potential new client wants me to bring ideas to the table before they have hired me. I am switching over to SoloPR. They are working with a larger PR firm already which concerns me. I also worry that some of my...