How to Build a Name for Yourself

A lot of consultants (PR, social media, and others) come on strong to build a name for themselves, and then flame out. In some cases it may be because they can’t walk the talk, for others perhaps the intensity of their self-promotion can’t be sustained long-term. Those with staying power are less concerned about raising their profile, and more focused on building a reputation.

Is a Business Coach for You?

As a follow-on to last week’s guest post, Let Your Conscience (or Business Coach) Be Your Guide, Charity Lacey (the post’s author) suggested we have her “Jiminy Cricket” as a guest on the #solopr Twitter chat. Never one to back down from an experiment, I …

Work from Paris? Oui!

PR Consultants really can work from anywhere, and when it comes to enjoying this career path there’s nothing better than mixing it up a bit. Take Valerie Chereskin, who I met at the PRSA International Conference, and who successfully spent a full month in Paris: …

Let Your Conscience (or Business Coach) Be Your Guide

This is a guest post by Charity Lacey, the creative and strategic principal of Virtue Integrated Marketing Communications – a San Diego-based full service marketing communications agency specializing in mom-/family-centered products and services. In January 2008, I was laid off from my corporate gig and …

To Be Successful, Take a Break

The holiday period is a good time to remember a critical strategy for your long-term success: the importance of taking some time off – away from your business – to regroup, renew and re-energize. All of the long-standing, profitable Solo PR Pros I know are …

Planning for 2010

This week’s #solopr chat on Twitter focused on year-end planning and getting ready for 2010. This is an important period in planning for your business and setting the stage for an even better 2010! As always, the Solo PR Pro community had some excellent tips …

Joining forces with other solos, and more

During the #solopr chat on Twitter this week, all of our questions submitted by the Solo PR Pro community. Here’s what’s on the mind of your colleagues: What are your topics of interest for professional development? PRSA-IPA needs ideas for teleseminars, speakers for 2010. Do …