Guest Post on PRos in Training

I was thrilled to be asked by leading PR academic Kelli Matthews to write a guest post for her blog, PRos in Training. In it, I propose that the changes in public relations create a unique opportunity for emerging and experienced PR pros to join …

PR Consultants: Indulge in the Guilty Pleasure

If you’re like many these days, you’re probably spending a lot of time seeking new business and slogging it out with client work to pay the bills. Solo PR Pros, like the rest of the world, are under more pressure than usual, so we need …

Modern PR Pros and the Breaking News Dilemma

Perhaps you’ve seen the controversy around embargoes in recent months, or you may be blissfully unaware. But the issue of how best to handle important news (a big product rollout, for example) is always an important one. What does the recent commotion mean for independent …