On Firing a Client

This is a guest post from Heather Whaling of Geben Communication. I fired a client last week. If this is some sort of “rite of passage” that every SoloPR person experiences at some point in her career, I guess I’m officially a member of the …

How PR Consultants Can Switch Industries

As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: What advice do you have for switching industries- e.g. B2B to consumer PR? How do you balance the tax/financial planning side of …

Help PR Pros Find a Job

PR consulting is the best life there is. In fact, just today the Wall Street Journal stated we’re in the “Age of Going Solo.” But this month, I’m issuing a call to Solo PR Pros to participate in an upcoming Twitter event called “Help a …

Subcontracting, SEO and More

Experts in PR consulting once again offered hundreds of pieces of sage advice in this week’s #solopr Twitter chat. During the discussion, there was a universal sentiment that subcontracting or outsourcing non-core services is important for long-term success as a PR consultant. Be sure to …

Don’t Be PR Roadkill

How can a public relations professional become PR roadkill? By continuing to ignore social media. Like an old Looney Tunes cartoon, there are throngs of pros about to stampede by and leave you in their dust. I wanted to offer up one final tough love …

How to Build a Name for Yourself

A lot of consultants (PR, social media, and others) come on strong to build a name for themselves, and then flame out. In some cases it may be because they can’t walk the talk, for others perhaps the intensity of their self-promotion can’t be sustained long-term. Those with staying power are less concerned about raising their profile, and more focused on building a reputation.