As self-employed consultants, we have to take breaks and vacations whenever we can get them (something I’ve been remiss in doing for a while). So when I was invited to speak to the Coastal Carolinas chapter of the American Advertising Federation this week, I made sure to extend the trip into a mini vacation. It’s [...]
During the May 9 #solopr Twitter chat, independent PR pros discussed connecting with hard to reach media contacts, pitching radio shows and podcasts, and minimizing distractions when working from home. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat [...]
This post was co-written with Solo PR community specialist Jennifer Spivak. Between Pinterest’s rise to fame as the third most popular social network in the U.S. by some accounts and Facebook’s $1 billion acquisition of the mobile photo sharing app Instagram – a company that was just two years old – it’s easy to see [...]
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 5/02/2012" on Storify]Be sure to check [...]
As consultants, we’re largely in charge of our own destiny – which can be both a blessing and a curse. Most (all?) of us have things we enjoy that we aren’t good at, and things we’re good at that we don’t find enjoyable. For example: I love to sing — but no one ever accused [...]
During the April 25 #solopr Twitter chat, independent PR pros discussed online research tools, creating proposals, & dream speakers for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 4/25/2012" on Storify]Be [...]
During the April 18 #solopr Twitter chat, independent PR pros discussed clients who are late paying and promoting yourself to your target client base. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 4/18/2012" on Storify]Be [...]
Yesterday, I spoke at the Public Relations Council of Alabama’s annual conference on personal branding. Except I asked them not to call it that. I’ve always shied away from the term “personal branding,” primarily because some of my early influencers in the online space hate it. And the ones who hate it really hate it. [...]
During the April 11 #solopr Twitter chat, independent PR pros discussed working with friends/family members, recovering from a sudden client loss, involving employees from non-communication departments in social media initiatives, and how to best handle a vendor who misses a deadline. In addition to the downloadable transcript in PDF, the following highlights some of the [...]
The following is a guest post from Amanda DiSilvestro, Online Content Editor at Business.com. Along with many other industries, the practice of public relations is changing due to the rapid growth of email and social networking. As a whole, this change is good for those working in the PR field. Emailing allows a pro to [...]
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