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How and Why to Participate in Twitter Chats – Everything You Need to Know

If you’ve never participated in a Twitter chat (sometimes called a Tweet Chat), the concept can be a bit confusing. Here’s what you need to know to participate in any chat on Twitter.

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On Boarding, Setting Boundaries and Self-Promotion

Each Wednesday at 1 pm EST, a diverse group of independent communication pros from across the globe gather to discuss hot topics and timely issues that impact the solo professional. The April 9 #solopr twitter chat was once again filled with savvy pros at varying stages of their business willing to share insights on submitted […]

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5 Reasons Blog Comments Are Still Important

Whither the blog comment? Recently, popular blog Copyblogger announced they were removing the comment section from their blog, and encouraged readers to instead write their own posts in response, or comment on Google+ and Twitter. Mark Schaefer shared his thoughts on the probable motivations for this decision in an excellent post on the {grow] blog […]

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Spin Sucks – But You Don’t Have To

Can you clearly articulate the difference between paid, earned, owned, and shared media, and how to capitalize on each? Do you know how to use your love of reading fiction for better storytelling in your day job? If you know you (or your clients) could use a primer on the evolved landscape of modern public […]

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Subcontractors, Gaining Client Trust and Oh No, Not That!

What’s a savvy solo independent pro to do when a client goes way off script during a media interview? Read this week’s transcript to find out! During the April 2 #solopr Twitter chat this question and the following topics of interest were vigorously discussed by independent communication pros across the country: How do you communicate […]

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How to Create Your Own Logo in 5 Minutes

Logos are central to an organization’s visual brand identity, and as communications consultants, we’re trained to give them a great deal of importance. But in fact, if you need a logo quickly and with minimal hassle (for invoices, letterhead, business cards, etc.), you can actually create your own logo in 5 minutes, no special design software required!

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Marcom, Free Work and Spotting the Fakes

This week highlighted that, as an independent pro, you not only get to color outside the lines but decide where the lines are drawn. During the March 26 Solo PR chat, independent communication pros discussed the following topics of interest: What’s the difference between PR and Marketing Communications (marcom)? What other responsibilities does marcom have? #solopr […]

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Tax Time Tips – and a Little Fun

In the U.S., tax day is just three weeks away, and every year consultants wonder if there are deductions they haven’t thought about. This  infographic (a couple years old, but most is evergreen), highlights some of the top tips and things to think about: Of course, the best way to ensure you’re getting the best tax […]

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Chat recap: How to Handle Clients Contacting the Media, Mentoring Clients, and More

During the March 19 Solo PR chat, an international group of top independent communication pros discussed the following topics of interest: What do you do if you have a client spokesperson who thinks they can reach out/talk to media directly? If you see a young pro at your client making a mistake, do you tell them? […]

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Business Insurance Isn’t Scary – What Consultants Need to Know

The first time a potential client says you must carry $1 million in general liability coverage (or more) to win their business, the tendency is to freak out! But there’s no need to worry – the most commonly required insurance is probably much cheaper than you imagine, and we’re here to help you figure it out. […]

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