Recent Posts

Register Now to Join Solo PR Pro at the FPRA Conference in August

We’re going to Orlando! The schedule is up and registration is now open for Solo PR Pro’s main event activity for 2015 – the Florida Public Relations Association (FPRA) Conference, being held August 10-12, 2015. As previously announced, we’ve joined forces with the FPRA Conference to help develop a program jam-packed with sessions of interest to […]

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The Most Important Word for You to Know

The most important word to any freelancer or consultant is… “scope,” preferably not followed by the word “creep.” Scope creep is the bane of any independent consultant’s existence. It happens when your client adds things to your to-do list that you didn’t foresee. Or from misunderstandings that occur when you don’t communicate firm boundaries around […]

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Chat Recap: When Should You Subcontract?

On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 08, 2015, we weighed in with opinions and insight on the following topics of interest: […]

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10 Basic Rules for Successful Infographics

Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape. While there was a time when the rush to create infographics resulted in a lot of crazy-looking .jpegs with no purpose, we now have tools (such as Canva, Infogr.am, Piktochart, Visual.ly and easel.ly, to name a few) that […]

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Are You Ready? Five Crisis Communications Building Blocks

This is a guest post by Fran Stephenson, a Solo PR PRO Premium member who has handled hundreds of crises during her 20+ years in corporate communications, including more than 15 years as a theme park communicator. Her new ebook, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations” has lessons for every industry […]

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Chat Recap: Are PR Focused Conferences A Useful Investment?

On the fourth Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 25, 2015, we weighed in with opinions and insight on the following topics of […]

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Are You Pretending To Be Busy?

We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing […]

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Home office

Demystifying the Home Office Deduction

Disclaimer: This post is newly updated, and is not a substitute for the guidance of a tax professional. If you’re still working on your tax preparations, we’re not judging. Hopefully, you’re striving to keep as much of your hard-earned income as possible. An often-neglected deduction for self-employed professionals is the home office deduction. In the […]

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Chat Recap: Social Media, Press Releases and Negotiations

On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 11, 2015, we weighed in with opinions and insight on the following topics of interest: […]

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Persuasive Communication – PR, Psychology and the Brain

The best PR pros know that persuasive communication benefits from a healthy dose of psychology. How do people think and process information, and how can we use that understanding to improve our communications? Nobel prize-winning economist, Daniel Kahneman, has provided us with a fascinating science-based handbook – with real-world how-to’s – in the bestselling book, […]

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