Recent News

Freemium Tools, Summer Workloads, & More

During the May 22 #solopr Twitter chat, independent PR pros discuss freemium tools, summer workloads, and summer vacation plans. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the story "#SoloPR Highlights - 5/22/2013" on Storify] Be sure to check out the transcript in PDF for the [...]

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Content Providers, Hiring Biz Help, & More

During the May 15 #solopr Twitter chat, independent PR pros discuss journalists as content providers, hiring subcontractors, and best practices for using LinkedIn ads. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the story "#SoloPR Highlights - 5/15/2013" on Storify] Be sure to check [...]

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Replacing Tools for Chat Tracking, Where to Get Top Industry News & More

The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:

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Brushing Up on In-Person New Business Presentations & More

The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:

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You Have a Monkey Brain – and Other Truths PR Pros Should Know About Data

Even if you’re not a statistics whiz, everyone in public relations today needs to understand the big picture challenges of looking at data. As PR pros, part of our job is to analyze the success of strategies and tactics (our own and those of others) and make recommendations to our clients. Among other things, it’s [...]

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How to Make a Client Trust You After Being Burned by Others & More

During the April 24 #solopr Twitter chat, independent PR pros discussed ways to gain a skeptical new client’s trust, avoid being blamed for the previous agency’s mistakes, and recommendations for social media metrics when measuring and reporting. New and established PR consultants alike offered insights on the following questions: What do you do if a new [...]

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How to Sound as Professional as Your Services When Networking & More

During the April 17 #solopr Twitter chat, independent PR pros discussed ways to convey professionalism at networking events, how to incorporate blogger outreach in PR plans, and thoughts on American Airlines’ recent apology video on YouTube. New and established PR consultants alike offered insights on the following questions: For a new #SoloPR, what are tips [...]

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How to Handle Losing a Client & More

During the April 10 #solopr Twitter chat, independent PR pros discussed experiences working with business coaches, dealing with losing a client, and becoming a more effective delegator. New and established PR consultants alike offered insights on the following questions: Have you used a business coach? What was the experience like? Any advice for those considering [...]

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Oh Baby! How to Take Maternity (or Paternity) Leave When You’re the Only Employee

Your independent consulting business can still flourish through all of life’s twists and turns – you just need to plan for them. In this guest post from Jenny Schmitt of Cloudspark, she shares her tips for handling one of life’s biggest events as someone who’s successfully followed this plan twice (but jokes she’s not interested [...]

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When to Go Back to Traditional Employment & More

During the April 3 #solopr Twitter chat, independent PR pros discussed remedies for spending too much time on Facebook, how to know if it’s time to go back to traditional employment, ways to deal with loneliness as a solo PR pro, and how to compete against larger agencies. In addition to the downloadable transcript in PDF, the following [...]

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