During the January 25 #solopr Twitter chat, independent PR pros discussed alternatives to the large media databases, the Paula Deen scandal and associated PR ethics, and the political climate. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights [...]
Contributed by Content & Community Specialist Heather Rast. As social media becomes more integrated with PR services, the need for mapping activity to strategic objectives, efficient tactical workflow, controls to ensure on-brand messages will continue to grow. In a recent #SoloPR Twitter chat, we talked a bit about approaches and tools used by some community [...]
During the January 18 #solopr Twitter chat, independent PR pros discussed the relationship between PR and sales, finding subcontractors, the Italian cruise ship disaster, and much more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 1/18/2012" [...]
Independent consultants typically don’t have the overhead of a larger firm, and while they are usually an excellent value by comparison, why do their rates still sound so high? Not only is this a question some clients may ponder, but those new to consulting often struggle with it, as well. The truth is that big-money [...]
During the January 11 #solopr Twitter chat, independent PR pros discussed keeping abreast of new social networks, balancing 9-5 along with consulting work, and the best conferences/events to attend in 2012. In addition to continuing to provide a downloadable transcript in PDF each week, we’re pleased this week to begin providing a Storify summary to [...]
Business insurance is not the most exciting topic, and it often falls to the bottom of the Solo PR Pro’s to do list. But while plenty of potential clients will never even ask if you carry it, many will actually have millions of dollars of business insurance requirements specified as part of their standard contract. [...]
During the January 4 #solopr Twitter chat, independent PR pros discussed building national media lists on a budget, using mindmap software, handling a client’s social media presence, and 2012 PR resolutions. Specifically, the following questions were addressed: 1. How do you build a national media contact list when you don’t have budget to buy one? [...]
This post contributed by Content & Community Specialist Heather Rast. The early weeks of every year can be pretty symbolic. We give ourselves a pass to shirk the poor work habits of just a few weeks prior. Hopes abound that a big red “re-do” button will let us start anew on the lists of tasks [...]
2011 Has been a great year for Solo PR Pro. We grew our readership (which means we’re helping more indies get the information they need) and participation in our weekly Twitter chat (thanks to everyone spreading the good word with the #solopr hash tag) expanded to include more people in related marketing communications disciplines. Our [...]
This post contributed by Heather Rast, Content and Community Specialist for Solo PR Pro. In the corporate and agency worlds, there are resources to help career-minded professionals assess their financial place in the talent stream. I remember a rule of thumb I picked up somewhere along the way – the rule was, if you aren’t [...]
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