Recent Posts

Negotiating and Business – Join This Week’s #SoloPR Topic Chat

Tomorrow (Wednesday, 10/22/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter chat? Here’s how!). Our special guest will be Sara Conde, the director of consultant services for MBO Partners (producers of the annual State of Independence in America workforce study). With Sara’s […]

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How to Optimize a Business YouTube Channel

According to a Pew Internet study the majority (78%) of adult internet users watch or download videos, and among the most watched content is educational and how-to videos. With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re […]

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Chat Recap: #SoloPR Twitter Chat Turns 5!

This week, we celebrated the #SoloPR chat’s fifth birthday! Longer than any other continuously running PR chat on Twitter, we’ve gathered an amazing group of professionals who play hard, work harder, and are always interested in helping and learning from each other (everyone is welcome – learn how to join us here!). With our trademark […]

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INDEPENDENT WORKFORCE

The Rise of the Independent Nation – Follow the Money

When I first opened my business as a solo PR pro in 1995, independent communications consultants were a rare breed. While forward-looking clients (primarily at PR agencies) embraced the benefits of working with experienced and flexible outside counsel, other colleagues still had trouble perceiving indies as anything but dilettantes trying to make a few bucks […]

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SoloPR Chat is 5 Years Old

#SoloPR Chat Turns 5 – Join Us to Celebrate!

In 2009, the U.S. welcomed its first black president, we mourned the loss of the “King of Pop,” and people were talking about a crazy new TV show called the Jersey Shore.  And on Twitter, we gathered a group of forward-looking early adopters for an hour of “smarts and sass,” Solo PR-style. The time has […]

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Ethical Public Relations – Why It’s Important and Tips for Conduct

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a […]

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Join Us for This Week’s #SoloPR Topic Chat: Ethics

Tomorrow (Wednesday, 9/24/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter chat? Here’s how!). We’ll be discussing an interesting and challenging topic for all public relations professionals: ethics. September is Ethics Awareness Month at PRSA, and we’ll be joined by fellow indie […]

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5 Tips to Build Client Partnerships

This is a guest post by Heather Whaling, president of Geben Communication. The people who hire you – are they clients or customers? Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference? I see the new business process as an opportunity […]

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Q&A Chat Re-cap: Weekend Work and more

On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). Our September 2014 chat focused on the following topics of interest: Q1: Do you typically work on […]

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Not Your Typical Ice Bucket Challenge Post– For Me, It’s Personal

Are you tired of hearing about the Ice Bucket Challenge? I am too, but as the backlash started (and is continuing longer than it should), I couldn’t sit silent any longer. Because for me, it’s personal. I’ve mentioned before that I recently had a family emergency, but without the details I’m sharing now: my sister […]

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