Recent Posts

Join Solo PR Pro at the FPRA Conference in August 2015!

The wait is over – we’re excited to announce Solo PR Pro’s main event activity for 2015! We’ve joined forces with the Florida Public Relations Association (FPRA) Conference to sponsor and help organize an indie-focused Solo PR Pro track. This arrangement comes with lots of special discounts for Solo PR Pro Premium members, along with […]

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Chat Recap: Storytelling, Public Speaking, and More

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On November 12, 2014, we weighed in with opinions and insight on the following topics of […]

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23 Creative Holiday Gift Ideas for Clients

It’s hard to believe, but the holiday season is upon us! Many businesses, large and small, choose to include clients and colleagues in holiday gift giving, which means now is the time for the (sometimes dreaded) task of gift selection. Independent communications consultants are known for being incredibly creative and offering clients the personal touch […]

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7 Ways to Stop Wasting Money on Professional Development

Ongoing education is critical to success in our business, but with so many “gurus” online – from individuals to big name trade publications – peddling conferences, advice and information products, how can you be selective and avoid falling victim to mediocre professional development offerings? Independent communications consultants work hard for their money, and few of […]

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Modern SEO Cheat Sheet for PR Pros [Infographic]

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect? (For more […]

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Chat Recap: Managing Your Self-Employed Business

The rise of the independent nation is well underway, and much of world has recognized the critical role professional independent consultants can play in today’s workforce. As the environment for freelancers and contractors continues to evolve, those of us who are self-employed need to stay abreast of the changes in attitudes and best practices, so […]

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Negotiating and Business – Join This Week’s #SoloPR Topic Chat

Tomorrow (Wednesday, 10/22/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter chat? Here’s how!). Our special guest will be Sara Conde, the director of consultant services for MBO Partners (producers of the annual State of Independence in America workforce study). With Sara’s […]

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How to Optimize a Business YouTube Channel

According to a Pew Internet study the majority (78%) of adult internet users watch or download videos, and among the most watched content is educational and how-to videos. With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re […]

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Chat Recap: #SoloPR Twitter Chat Turns 5!

This week, we celebrated the #SoloPR chat’s fifth birthday! Longer than any other continuously running PR chat on Twitter, we’ve gathered an amazing group of professionals who play hard, work harder, and are always interested in helping and learning from each other (everyone is welcome – learn how to join us here!). With our trademark […]

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INDEPENDENT WORKFORCE

The Rise of the Independent Nation – Follow the Money

When I first opened my business as a solo PR pro in 1995, independent communications consultants were a rare breed. While forward-looking clients (primarily at PR agencies) embraced the benefits of working with experienced and flexible outside counsel, other colleagues still had trouble perceiving indies as anything but dilettantes trying to make a few bucks […]

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