During the February 8 #solopr Twitter chat, independent PR pros discussed online newsrooms, best practices for pitching, and tips for staying on top of blogging and social media. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - [...]
During the February 1 #solopr Twitter chat, independent PR pros discussed handling new employees of a long-time client, giving gifts to reporters, and managing your workload in the wake of a family tragedy . In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [...]
When PRSA asked me to participate in their series “12 Trends That Will Change Public Relations in 2012,” I saw it as an opportunity to expose the uninitiated to the benefits of working with a Solo PR Pro. In “Solo PR Pros — The Profession’s Secret Weapon,” I lay out why I believe the “new [...]
During the January 25 #solopr Twitter chat, independent PR pros discussed alternatives to the large media databases, the Paula Deen scandal and associated PR ethics, and the political climate. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights [...]
Contributed by Content & Community Specialist Heather Rast. As social media becomes more integrated with PR services, the need for mapping activity to strategic objectives, efficient tactical workflow, controls to ensure on-brand messages will continue to grow. In a recent #SoloPR Twitter chat, we talked a bit about approaches and tools used by some community [...]
During the January 18 #solopr Twitter chat, independent PR pros discussed the relationship between PR and sales, finding subcontractors, the Italian cruise ship disaster, and much more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat Highlights - 1/18/2012" [...]
Independent consultants typically don’t have the overhead of a larger firm, and while they are usually an excellent value by comparison, why do their rates still sound so high? Not only is this a question some clients may ponder, but those new to consulting often struggle with it, as well. The truth is that big-money [...]
During the January 11 #solopr Twitter chat, independent PR pros discussed keeping abreast of new social networks, balancing 9-5 along with consulting work, and the best conferences/events to attend in 2012. In addition to continuing to provide a downloadable transcript in PDF each week, we’re pleased this week to begin providing a Storify summary to [...]
Business insurance is not the most exciting topic, and it often falls to the bottom of the Solo PR Pro’s to do list. But while plenty of potential clients will never even ask if you carry it, many will actually have millions of dollars of business insurance requirements specified as part of their standard contract. [...]
During the January 4 #solopr Twitter chat, independent PR pros discussed building national media lists on a budget, using mindmap software, handling a client’s social media presence, and 2012 PR resolutions. Specifically, the following questions were addressed: 1. How do you build a national media contact list when you don’t have budget to buy one? [...]
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