Recent Posts

Chat Recap: Are PR Focused Conferences A Useful Investment?

On the fourth Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 25, 2015, we weighed in with opinions and insight on the following topics of […]

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Are You Pretending To Be Busy?

We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing […]

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Home office

Demystifying the Home Office Deduction

Disclaimer: This post is newly updated, and is not a substitute for the guidance of a tax professional. If you’re still working on your tax preparations, we’re not judging. Hopefully, you’re striving to keep as much of your hard-earned income as possible. An often-neglected deduction for self-employed professionals is the home office deduction. In the […]

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Chat Recap: Social Media, Press Releases and Negotiations

On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 11, 2015, we weighed in with opinions and insight on the following topics of interest: […]

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Persuasive Communication – PR, Psychology and the Brain

The best PR pros know that persuasive communication benefits from a healthy dose of psychology. How do people think and process information, and how can we use that understanding to improve our communications? Nobel prize-winning economist, Daniel Kahneman, has provided us with a fascinating science-based handbook – with real-world how-to’s – in the bestselling book, […]

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March Fourth Offers a Mandate

We’re more than two months into 2015, and some (most?) new year’s resolutions have fallen by the wayside. But just when we’re about to relax into old routines, the calendar offers us a date to serve as a reminder: March Fourth! This day offers a great opportunity to reflect on whether you are truly marching […]

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Chat Recap: Prospecting For New Business

On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February 25, 2015, we weighed in with opinions and insight on the following topics of […]

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#SoloPR Topic Chat: Prospecting for New Business

For any contractor, regular attention to the new business pipeline is critical to success. For many communications consultants, networking for new clients is the only method they ever use or need. But what if your network has dried up or you want to go beyond traditional networking to target a particular company? Tomorrow (Wednesday, 2/25/15) […]

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Sick woman

Prepare Your Solo Business for Emergencies – Six Secrets of a Sickie

This is a newly updated version of a previously posted article. I’m still a sickie I’m afraid, and – just as we advise our clients –  the time to make contingency plans is before you need them. I must confess one of my least favorite traits about myself: I’m sickly. In fact, I come from […]

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Chat Recap: Ethics, Databases and More

On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February 11, 2015, we weighed in with opinions and insight on the following topics of […]

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